Jan

16 Fast Ways to Recession Proof Your Business

There ARE signs consumer confidence is UP!!!

High Street sales are up 1.5% on last year.

Woopeee sh*t (excuse me)!

That is UNIMPORTANT.

What is IMPORTANT is what YOU are doing in YOUR world to go get a BIG slice of the spend in YOUR area, industry, specialisation.

What it does confirm is what I’ve said all along (I hate being right) - people ARE spending.

And they are spending a LOT.

All ya gotta do is find where the money is changing hands and sit in the middle with something of value and open hands.

To do that you MUST employ as MANY customer/client gathering strategies as you can get your hot little hands on.

NOTE: The fastest way to dramatic business growth even in recession is to do as many things as possible to increase your success. You SHOULD look to improve your performance in ALL these areas:

1. How many new customer/clients you generate.

2. How many times your existing customers/client return.

3. How much they spend on each visit.

4. How many people they refer.

When I talk my new clients and member through this the reaction is often:

“Derrr…Yeah…Of course…tell me something I didn’t know.”

And that’s not a slight - it is seemingly obvious.

What’s not obvious is when you break each are down and look at what’s actually being done - really being done in

each area to make it as effective as possible.

Let’s just look at number 1.

What tools, strategies and techniques do you use to generate new clients?

Here’s a partial list of the ones you should be using, have tested or if not, get using/testing…

- Direct mail

- Joint Ventures

- Telesales

- Yellow Pages

- Magazines

- Newspapers

- Directories

- Pay per click internet advertising

- Search engine marketing

- Blogs

- Press releases

- Articles

- Email

- Offline networking

- Online networking

- Speaking

- Books

- Hot lines

- Reports and white papers

- Fax broadcasting

- Voice broadcasting

- Affiliate programs (if your product/service lends itself to such)

- Video marketing

- Viral marketing

- And tons more

Look down that list and tick the ones you use.

I bet it’s not more than a few to a handful?

That’s OK, just realise that by not using the rest you are leaving lots of money on the table.

Sure, some take more time than others and sure some will cost you more to acquire a customer/client than others BUT, IF you do numbers 2, 3 and 4 from the first list well then beating recession, destroying your competition and dominating your market becomes light years easier…

Oh, and it’ll make you a bunch of money in the process.

Happy recession slaying.

Henry Baker.

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