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How To Solve All Your Advertising, Marketing, Sales,Time and Income Problems, Once And For All

Good News! The strategies you’ll discover on this site, in all our offering and by accepting your FREE GIFT are all based on or related to several simple foundations.

Frankly, effectively growing your businesses profits isn’t rocket science” and involves a lot of good old fashioned common sense. There are really only four simple things for you to focus on:

• - Attracting more clients.
• - Getting your clients spending more.
• - Getting your clients returning more often.
• - Getting your client referring more people.

Most entrepreneurs, business owners, consultant, coaches and authors get way too hooked up in how their premises look, what products and services they provide, what competitors are doing and even worse…Serving customers and clients! As the ‘captain of your ship’ the HIGHEST payoff are for you IS in the four things I describe above.

Sure, great location, staff, products are important (but I take those as read), but, you can have the best locations and products in World with the best staff and STILL go broke because you haven’t mastered the four things above…

The Secrets to ‘Killer’

Advertising and Marketing!

Now, to make your luke-warm marketing into ‘killer’ marketing there are THREE GOLDEN RULES to remember.

1. 1. WHAT you are going to say.
2. 2. WHO you are going to say it to.
3. 3. HOW you are going to reach them.

Unfortunately most business owners start their marketing efforts by identifying MEDIA (i.e. a newspaper, letter, flyer, poster, ad, website etc, etc) and often under pressure - with an urgent need to stimulate business or a media salesman in the doorway screaming about a deadline.

A lot of bad marketing decisions and a lot of bad marketing happens this way. So we’ll approach this a bit differently and start by thinking about what you have to say (that might be interesting!) before we worry about how you will say it. So, let’s start with MESSAGE.

Three Choices: No Message,

Wrong Message, Right Message!

A lot of advertising and marketing messages are really No Messages at all.

They’re just “business cards.” Name, rank and serial number. Who we are, what we do, where we are. I say this is NO MESSAGE, because it lacks DIFFERENTIATION and it lacks REASON TO RESPOND NOW.

Then there are Wrong Messages. These are boring and plain vanilla, “me-too-ish,” cheapest price as only lure, or focused on your product or service instead of customers and their needs, desires and interests. These also typically lack DIFFERENTIATION and REASON TO RESPOND NOW.

The worst reason to advertise is your need for customers. The best reason is having something exciting, bold, interesting, DIFFERENT (and differentiating) to say, structured to produce immediate response. I can get you moving toward this kind of RIGHT MESSAGE by posing the single most important (tough!) question anybody will ever ask you about your business as long as you’re in it… Here’s the Question:

“Why should your prospective client, choose to do business with you vs. any and every other option available to them?”

And a catchy slogan is NOT a sufficient answer. Developing a really clear, strong, compelling answer isn’t necessarily easy or instant. It tends to evolve. But it can be a huge breakthrough worth millions. Think: “fresh, hot pizza delivered in 30 minutes or less, guaranteed” (Dominos^TM). OR, “You’ll Feel Like a Million Pounds Within One Hour or Your Teeth Whitening is FREE!” They both happen to rely on time-specific guarantees - a good path to a USP but, by far, not the only one. You will learn much more about USP and related message devices’ as you continue with us as a Member (Grab Your FREE Gift), and you’ll be able to “borrow from” or be inspired by the examples to continually improve and strengthen your own Best Marketing Message. T

his is an EVOLUTIONARY PROCESS OF CONTINUAL IMPROVEMENT, and many of our Members can show you truly awful Messages replaced again and again and again, over months and years, with better and better Messages. The second biggest message issue’ you will see hammered home in my ‘KILLER’ SUCCESS SECRETS LETTER and our other resources coming your way is: direct-response OFFERS.

This kind of advertising is the polar opposite of the brand/image advertising you see most big, dumb corporations doing - and the worst move you could ever make is copying them!

We teach you to establish a process by which your ideal prospective customers/clients raise their hands and identify themselves by requesting widgets’ (like free information, reports, etc.) from you, take baby steps’ toward you…and let you follow-up with them effectively. This combines classic lead generation advertising’; something called permission marketing’, and effective multi-step, multi-media follow-up to develop the new customer. If all that sounds “like Greek” to you, don’t be concerned.

You’ll quickly “get it” - and as a result, finally, be able to do measurable, accountable advertising. Whether you use a lot of online/internet marketing or offline marketing, these strategies apply. Further, for new and old customers alike, you’ll discover the power of well-crafted irresistible’ OFFERS. For now, let’s assume you can develop really exciting Marketing Messages. Next,

THE ‘WHO’ IS EVEN MORE

IMPORTANT THAN THE ‘WHAT’

Most advertising and marketing is UN-focused….mud thrown against the wall…and therefore loaded up with costly waste. When you move to TARGETED MARKETING aimed at and put together for exactly who you want as your customer or client, you can get a lot more bang for your money!

In fact, a poor offer perfectly and exactly matched to the needs, desires, fears and problems of a targeted group of people can get great results…but a great offer to people with no interest in it fails. One of the biggest moneymaking discoveries ahead for you is how to obtain lists or attract web site traffic or otherwise locate and connect ONLY with your IDEALLY MATCHED prospective clients who have strong interest in what you offer. This changes everything!

Then, finally, we get to… THE MEDIA YOU USE TO GET YOUR MESSAGE INTO THE HANDS (AND MINDS) OF YOUR TARGETED CUSTOMERS/CLIENTS No media is inherently good or bad. Newspapers, radio, baseball caps, postcards, web sites. Most businesspeople think picking the right media will solve all their problems, so it’s a shock to hear that there is no such things as a right or wrong, good or bad media…any more than a hammer is a good or a bad tool; it depends on what it’s used for and the way it is used. In fact, as you understand more and more of my secrets you’ll be able to use more kinds of media profitably and have many more choices for promoting your business than you do now - and that’s fun, exciting and liberating. This can also give you a strong competitive advantage.

Imagine if you can double or triple the number of different media you can profitably use!

Your competitors will still be where you were: using one, three, at most five, while you use ten or twenty. Soon, you’ll be amazing yourself, your employees and your family - and confounding your competition - by your much more diverse marketing of your business! So, those are the “puzzle pieces” we’ll be putting together: Who, What and How

“But, MY Business Is Different!”

Thinking this way is a huge temptation. But it is also a huge roadblock to any progress. If you insist on paying attention only to examples, ideas and information from your specific business, you guarantee status quo; continuing to get the same results you get now.

Most businesses only read their industry trade journals, only look at the other ads in their section of the Yellow Pages. Breakthroughs in sales, income and growth are only possible for the business owner who eagerly looks at EVERY example and idea of effective marketing that we deliver to find something he can translate and transfer. That’s your role and responsibility in this partnership of ours. Our job is to show you the very best, most amazing, most powerful strategies and ideas we can find from wherever we can get them. Your job is to look past the fact that the example comes from a gym and you are an author, extract the core strategies, translate and transfer to your business. Quite frankly, any idiot paid minimum wage can be given an issue of ‘Killer’ Success Secrets Letter and told to make a list of at least 100 reasons why nothing in it this month applies to them and he may very well get the job done.

It’s the smart entrepreneur deserving of maximum profit that can examine the examples and find something to use in his/her business.

This “translate and transfer whatever works” mindset is a very valuable, personal asset you can develop with time by hanging around us! YOUR BIGGEST HURDLE in profiting to the max as a Member will be getting over “my business is different thinking.” YOUR BIGGEST GAIN can be in acquiring the “translate and transfer mindset.” We are THE place’ where entrepreneurs seeking FAST AND DRAMATIC GROWTH and greater control, independence and security come together!

The single, all-under-one-roof, one-stop-shop source of tested, proven yet original, innovative, even radical strategies for turning ordinary business into extraordinary businesses…for leveraging every offline and online means of attracting customers, clients or patients….for immunizing and insulating yourself from recession…for dramatically increasing your income, decreasing your stress, and making your business your slave rather than master, Henry Baker’s Inner Circle is THE place’ where truly smart, progressive, aggressive entrepreneurs with a love for marketing, a sincere desire to get rich and richer (with no apologies for doing so), and an optimistic, forward-looking attitude gather’ to exchange and share timely information and “what’s working today” strategies and examples,

Everything You Get In Your FREE GIFT and as a Member is designed to dramatically increase your success in minimum time

Best of all… You can TRY IT ALL FREE…

Just click here => Give Me My FREE GIFT

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