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Archive for article marketing
End Procrastination - NOW!
Posted by: | CommentsLast week I posted an article saying:
“If you haven’t offended someone by midday each day”
Then you aren’t saying much.
And once again I don’t mean in a ‘horrid way’, personal way.
And it seems to have worked (and Sandra in Brisbane who used to live in Swanage, what I’m about to say isn’t directed at you).
Over the last few days I’ve had a 150% increase in the amount of emails I receive telling me ONE thing:
“Your spelling and grammar is bad”
YEP!
It often is…
And while of course spelling and grammar are important - if you read the emails I receive telling me my spelling and grammar is bad then you’d wet yourself at the state of theirs (ooo, I sound a bit bitter - sorry)…
But there is a MUCH BIGGER, more important issue here.
Every single day I get up between 4:45am and 5:30am and write 2, 3 sometimes as many as five articles between about 500 and 1000 words each.
Many are for magazines, newspapers etc and some are for my own websites etc.
When I tell people that, most are shocked.
Who wants to get up at the crack of dawn every day and write endless articles?
I ENJOY it…
I love stirring up ‘emotions’, getting people thinking, spilling my endless ramblings onto paper.
And when people say to me “Why the heck do you get up at 5am every day?”
My answer is simple…
“If you were going where I’m going you’d be up at 5am every single day!”
But getting back to spelling and grammar…
The speed and ferocity at which I hammer my thoughts into the keyboard means I DO make a lot of miss-types, ‘Queens English’ grammatical errors and more.
BUT, if I was to go back through each article with a fine tooth comb then my output would drop enormously.
That would lead to a significant drop in people asking for my help and a significant drop in my profits, happiness and attainment of my goals.
Fixing the spelling and grammar would REDUCE my profits!!! NOT increase them.
And that’s not ‘hocus-pocus’ - I know it’s true because I’ve tested it…
And herein lies today’s lesson.
TOO many people spend TOO long trying to get everything right.
Too long perfecting the pictures on their marketing material.
TOO long perfecting their new products.
TOO long ‘talking nonsense’ in meetings.
Unless you are cooking a private 5 course meal for the Queen in her kitchen in return for a ‘Knighthood’ (which I’d never do - the Queen is NOT high on my ‘need to know’ list) GOOD IS GOOD ENOUGH.
You are MUCH better off getting your marketing materials OUT to prospects fast and often, much better off getting new products into the market FAST before your competitors and so you CAN get feedback.
MUCH better off getting your new website done TODAY rather than waiting until every little piece is perfect.
And MUCH better off worrying about BIGGER, more IMPORTANT challenges than SPELLING and GRAMMAR.
IF your audience DEMANDS perfect spelling and grammar - and some do… Then guess what…
HIRE a proof reader or an English teacher… They are very cheap to hire…
Unlike me…
Don’t be ‘paralysed by perfection’. There is NOT enough time…
Get out there and make things happen - TODAY.
Dedicated to your success,
Henry.
PS: There’s another little dynamic happening here. People LOVE to ‘get one over’… Love to ‘correct’ others… Love to feel superior… And love to work with REAL people - people that make mistakes… When people correct me it means a couple of things - 1. they have read my ’stuff’ 2. they have interacted with me… That wouldn’t happen anything like as often if I spent all day proofreading and correcting my mistakes.
PPS: And before you ask… YES, I do use a proof-reader for client projects.
PPS: We have ONE final guide to using articles to generate endless FREE traffic for your website (in any market). To get it simply accept your FREE gifts and FREE trial to my VIP INNER CIRCLE by clicking below:
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How to Get Instant Online Credibility and FREE Perfect Website Traffic Forever
Posted by: | CommentsWhether you use the Internet to generate business or not - you should.
I am NOT an advocate on ONLY using online methods for generating leads, sales and referrals for ANY business.
Business owners who rely solely on the Internet are literally queuing up with with a ‘kick me’ sticker planted firmly on their backs.
Email deliver-ability is falling fast, regulation is creeping in more and more (which will actually be a good thing for businesses who follow my advice), surfers and BUYERS are becoming more and more ’savvy’ AND where there used to be the ability to sell online and yet remain ‘invisible’ and ‘immune’ to consumer feedback, social media means if you do something ‘dumb’ then half the frickin’ world can know about it in less than an hour.
And on top of that, history has shown media (and that’s all the Internet is) go from the most astonishing way to generate business to an ILLEGAL activity overnight (broadcast fax for example).
While I don’t think the Internet will ever become a defunct way to sell I DO 100% think that it will not be the ‘free fro all’, ‘gold rush’ many think it is now.
SO any business using only online methods should diversify offline NOW.
Not least because there is more money to be found and better customers to be found offline.
And equally, traditional bricks and mortar business who are not yet using the Internet at all or are not yet using it to generate real business are risking even more than those online business relying only on just so.
The KEY to successful LONG TERM online marketing (as with any marketing) is ‘positioning’.
You MUST position yourself in the mind of your prospects and clients as THE expert in what you do.
Feeble ‘brochure’ style websites won’t do that.
Endless ’squeeze’ pages won’t do that.
One page sales pages won’t do that.
Just being on Facebook won’t do that.
Just being on LinkedIn or any other networking site won’t do that.
Just sending endless sales emails will NOT do that.
You MUST switch yourself from the hunter to the HUNTED.
Power comes in any business when people seek YOU out.
END OF LECTURE
So, today I have a little treat for you.
One of THE best ways to position yourself as an expert online (whatever type of business you have) is with articles.
Here’s why they’re so great.
- They give you almost INSTANT credibility.
- They all YOU to pre-sell YOUR products and service (although you must NEVER sell in your articles).
- Search engines LOVE them - which means people will find them…
- They are FREE (usually).
- Write them once and the remain ‘findable’ forever.
- Write the correctly and they’ll be shared all over the world - FREE.
- They’re easy to write -when you follow my simple instructions.
And there are loads more benefits.
Writing articles can be easy and fun and extremely profitable — EVEN if you are not used to writing.
You do NOT need to be the world’s greatest expert on something. You just need to know something the people you want as clients don’t know.
So Where Do You Submit Your Articles?
There are TONS of article directories on the net.
All you need do is open an account and enter your articles…
SPECIAL OFFER
To make your articles really successful you do need to include some specific things and avoid other things.
So, the next TEN people that accept their free gifts and free trial to my VIP Inner Circle wil receive a FREE bonus guide from me entitled:
“How to Use Articles to Generate So Much Credibility You Won’t Be Able to Stop People Visiting Your Website If You Tried!”
It will also include a list on my TOP 20 article submission sites (these are a goldmine).
To get your insiders guide to successful article marketing all you need do is accept my FREE GIFTS and FREE TRIAL to my Inner circle - click here to accept:
YES Henry - Give Me the FREE Gifts, FREE Trial and FREE Article Guide NOW
And keep in mind there will ONLY be 10 free article guides…
You need to be quick.
Dedicated to your success,
Henry.
PS: If you haven’t yet entered my competition to win a half day consulting with me - ENTER BY CLICKING HERE
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