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Archive for Cash Flow
How to Attract BIG Profit Increases
Posted by: | CommentsThere are three groups that I find my VIP members fall into:
1. Those who shy away from marketing believing it is eith a load of ‘cobblers’, NOT for them or that they THINK that their business is different..
2. Those who realise marketing is the route to success… But, do little about.
3. Those who KNOW marketing is the fastest path to success and deliberately, wuickly, decisively take action to emply ALL the marketing methods they can as fast as possible.
Most business owners and entrepreneurs spend so much time thinking about and analysing what they should and shouldn’t do, they replace ‘Action’ with ‘Analysis.’
You can get away with this in a normal economy.
You CANNOT can’t get away with it now.
The only way to fight recession is with massive action.
So here’s a foolproof system you can use to make BIG leaps in profits NOW!
Believe me, no matter how many good ideas you have swirling around inside your head, not a one of them is worth a penny to you until you actually take action on it.
1. Make a list of your top 7 marketing ideas. These are the 7 different things you think have the best chance of working for you. Bear in mind you cannot possibly KNOW for sure until you test, so let go of any fear of “failure” you might have.
Forget “failure”. Thinks instead of “testing”. If something fails you are one step closer to something that WORKS! And this is why we test small - no more than 1000 mailed pieces to a list and only one run of an ad (and make it a small one), until we have some actual statistics on how it performs.
2. Start working on the first idea and stick with it until you’ve either completed it or you can go no further. Then move onto number 2. The 80/20 rule applies here.
For example, if you think it’s going to take you 20 hours at the keyboard to write the perfect copy for your website, the truth is you’re going to have it roughly 80% “right” after the first 4 hours.
The remaining 16 hours you work on it are largely a waste of your time, because they’re responsible for such a small return. So, decide how long you think it’s going to take you, and then whatever you’ve got after, say, 25% of the time, you run with it. Get a kitchen timer, set it, and be strict with yourself.
3. Don’t waste time working out whether something will or will not work
I can’t count the number of consulting meetings I’ve been in where I would sit around board tables with business owners and their managers and listen to hours of mass debate about whether a certain strategy I had recommended would work. Most of those companies will STILL be having the same discussion. The ONLY way you WILL know is by doing it. Do as much as you can as quickly as you can and stick with what works.
4. Don’t do things one at a time
This is the TURBO CHARGER in your success engine. STOP doing things one at a time and start doing things sequentially. So…If you have 3 things you’re going to do…Do them ALL now…Together!
That will make you so much more effective than the competition, it’s breathtaking.
Have a great day!
Henry.
PS: If you’re not yet an Inner Circle Member — Why Not? Come try my Inner Sanctum for free and get access to the best business growth resources on the planet — I keep the really good stuff back for my members => Click Here for Your FREE Trial
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How to Attract More Customers than Your Can Handle
Posted by: | CommentsThis week I’ve spent a lot of time diving into the depths of ‘What’s Next’?
What is the next BIG breakthrough that will transform the way people do business and how they will capitalise on the endless opportunities around them.
I’ve got a whole list of things that any forward thinking business owner should be doing now to take the lead and remain there for the next 5, 10, 15 years.
I’m also in the throws of developing an ELITE group of business owners looking to create real wealth form their businesses. And I’m talking 7 figures and up.
I mean creating 5 to 6 figure monthly recurring income with little work.
Making that happen requires a lot of ‘mindset’ changes. The biggest one being ‘YOU CAN do it’…
If you’re interested in that then contact me — it will be a small group, a ‘mastermind’ group, and it won’t be cheap (well, it will be in comparison to the results). I’ll send you the details once finalised.
BUT, I KNOW THERE ARE LIKELY MORE PRESSING ISSUES FOR YOU THAN MAKING A MILLION (there should NOT be but…).
Today’s mail is about how to attract all the clients you could ever want.
It’s very simple - Offer something for FREE.
There is hands down NO faster way to get people into your business than to give them something FREE.
None.
Yet, most people will not do it through fear of:
1. Giving away profit.
2. People taking the mickey.
3. Concern they won’t come back.
4. Laziness.
I’ll answer each in turn.
1. Yep, it WILL cost you to give something away for free. BUT, it is a FALSE economy to believe you’re really giving anything away. I won’t go into it in too much detail but, it ALWAYS costs money to attract a new client. Don’t concern yourself with that. Concern yourself with how much they will spend with you over their lifetime as a client. It may cost you £5 to do a freebie and then they spend £500 with over the next couple of years. How many of those would you like????
2. People WILL take the mickey! Some will just come in for the freebie and never come back. In all likelihood they’ll be usual clients of your competitors ‘on the spy’. Here’s what to say and think when that happens ‘Um…Interesting’…Then forget it and move on.
3. Some won’t come back. BUT, it’s UP TO YOU to make sure they do. Make sure you have a full step by step client welcome and follow up campaign in place.
4. You’re not lazy! Are you? I doubt it, you’re reading this. BUT, the single biggest reason for not getting what you want is procrastination. You know it makes sense, you even know what to do…But you just don’t do it…Why? Lack of goals. You must KNOW what you want to achieve.
Now, given those excuses are NOT valid. Here’s how you should use the FREE giveaway.
It must be of perceived value to your prospective client. Things that work well include:
- - Free consultations - these are great! You get to ask the client loads of questions, find out what they’re looking for then give them a whole plan of service to fix those probs! BUT, the perceived value isn’t always that high. Some prospects will be a little ‘wise’ to the idea…
- - A free service - yep, give ‘em something for free. The trick is to use something which is labour based and not product based and use spare time your or employees have to deliver the service.
- - A free open evening with drinks and food.
- - A free product (not recommended).
And there are tons more.
BUT, it’s no good just giving away something free and then leaving it at that. If you do, you waste the money…You MUST have a precise, tested, proven follow up sequence to convert those freebie clients into loyal clients.
You got ‘knock their socks off’ when they come to see you and follow up, follow up…
There is NO faster way to build you client base than this. None, nada, zilch.
And guess what sort of economy it works even better in…
Well, what are people looking for when their stressed, down, fed up hearing about doom and gloom…You got it… And don’t think they don’t have money to spend…Nearly all DO…
Right, gotta go, finishing an article for a magazine then off to hospital for a chest Xray (nothing serious - I hope…)
Have a great day.
Henry Baker.
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