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Archive for Internet Marketing
How to Increase Sales With a Guarantee
Posted by: | CommentsDo you guarantee your products or services?
If not, why not? I’ll guarantee you are making a BIG mistake if not.
Providing a rock solid guarantee to your customers is one of the easiest ways to overcome TWO innate characteristics we all posses - scepticism and inertia.
If someone is sceptical about what you say - that quite simply ‘they don’t believe you’! And on top of that - when we are about to make a purchase we all have an inbuilt resistance to actually pulling out our credit card or cash and confirming that purchase.
And this applies to EVERYTHING!
Whether it’s buying a new TV (with the whizz bang picture), buying a new camera, buying a bicycle, a house, a car, a HAIRCUT, or anything else.
This innate scepticism and inertia accounts for a BIG portion of the people that show interest in what you have but don’t actually buy it.
So how do you overcome these two little challenges?
Well…
One of the easiest weapons in your arsenal is a simple guarantee! Simply guarantee your customers that what you sell will do what it is supposed to.
And if not, they can bring it back.
MOST companies HAVE to do this ANYWAY!!!
BY LAW!!!
So… You might as well use it to your advantage and make it BLATANTLY obvious that you do guarantee what you do.
Not only will it help overcome scepticism and inertia but it will also give you a BIG advantage over your competition.
If you had two identical products lined up, one guaranteed, one not, which you would go for? In fact, if you had two identical products lined up, one slight more expensive than the other BUT guaranteed…
Which would you go for???
A guarantee WILL increase your sales - no question.
And if you are SCARED to offer one because of returns, consider this:
1. The boost in sales will outweigh returns in nearly ALL cases.
2. If it doesn’t - you’ve got a BIGGER problem which needs to be fixed. And I don’t CARE what you sell… Makes NO ODDS!
You CAN guarantee it somehow.
If you’re confused as to how, post a comment here and I’ll give you some ideas.
GUARANTEE YOUR STUFF STARTING TODAY!!!
And let me know what happens…
Dedicated to your success,
Henry.
PS: If you have yet to accept your FREE trial and FREE gifts to my VIP Inner Circle, you still have chance to do so. Simply head here and accept them 100% risk free - YES HENRY! GIVE ME MY FREE GIFTS AND FREE TRIAL TO YOUR VIP INNER CIRCLE
PPS: If this is your first time here then be sure to enter your details below and receive my ‘Daily ‘Killer’ Success Tips’ - you can of course unsubscribe at any time and we will NEVER share your information. Register below.
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The SIMPLE Path to Business Success
Posted by: | CommentsWow!
What a weekend.
Sunny, hot, barbecues and relaxation.
Fantastic.
I hope you had a great weekend too.
Over the weekend I spent a little time filtering through all the different options we as business owners have to attract and keep customers.
And there are MORE than ever.
Just tons and tons of them.
In fact, there are SO many it’s often difficult to decide WHAT to do next.
So - I’m gonna simplify things for you a lot!
There are ONLY 3 things you need to do.
1. Attract more customers.
2. Get each one spending more.
3. Get each one referring more people.
That’s it.
Nothing more.
Now, the ‘tools’ you choose to use to grow your business MUST do one or a combination of those 3 things.
If they don’t - don’t spend your time on them.
The secret is to use as many different strategies as you can to do those 3 things.
AS LONG AS THEY WORK!
And that sentence there is the clincher.
So how do you know if they work?
Well, you MUST get an accurate measurement of at LEAST the following TWO statistics.
How MUCH it costs you to get a new customer. Whether that’s from direct mail, the internet, press releases, face to face, the telephone, ads, yellow pages, Twitter etc, etc.
AND you must work out your AVERAGE LIFETIME CUSTOMER SPEND.
Now, as long as the amount it costs you to acquire a new customer is less than the your average lifetime spend… Guess what…
It makes YOU MONEY!
So keep doing it - and if you can - do MORE of it!
The BIG problem most businesses have and the reason they feel their advertising and marketing doesn’t ‘pay off’ is because.
a. They don’t know these numbers.
and…
b. They don’t spend any time trying to improve them!
And that is WHY you should ONLY use direct response marketing.
So when you spend a pound, you KNOW how much you get back.
Think how much it would be if you knew with certainty that if you spent £1000 on marketing you’s get £3000 back!
What fun!
And how easy would it be to walk all over your competition??
I think… VERY!
Dedicated to your success,
Henry.
PS: If you have yet to accept your FREE trial and FREE gifts to my VIP Inner Circle, you still have chance to do so. Simply head here and accept them 100% risk free - YES HENRY! GIVE ME MY FREE GIFTS AND FREE TRIAL TO YOUR VIP INNER CIRCLE
PPS: If this is your first time here then be sure to enter your details below and receive my ‘Daily ‘Killer’ Success Tips’ - you can of course unsubscribe at any time and we will NEVER share your information. Register below.
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Who is the 5.9 Billion Dollar Man?
Posted by: | CommentsAttention:
Could you learn something from a man whose advertising has generated over $5.9 Billion in product and service sales?
A man who started with nothing more than an idea.
A man who lives the lifestyle of dreams.
A man of integrity and wisdom.
I know I can!
And I’m honoured to have the chance to interview him for YOUR benefit.
BUT, the interview will ONLY be avaialble to VIP Gold Members and above.
It will not be available to non-members.
So who is this chap?
Well, I’ll let you keep guessing for a bit.
But suffice to say you do not want to miss this interview.
If you are not yet a VIP member then I suggest you grab your free trial and free gifts BEFORE THURSDAY.
Anyone not a member by Thursday will NOT receive the interview with the $5.9 billion man…
So head here now:
Dedicated to your success,
Henry.
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Online Marketing is a Waste of Time, Offline Marketing Doesn’t Work
Posted by: | CommentsThe world is changing really fast (as if you didn’t know)…
70 odd years ago there were really only a handful of ways a small business owner could attract business.
- - Face to face
- - Newspapers
- - Magazines
- - Publicity
- - Signs
- - Events
- - Direct mail
And a few more.
Yet W.Clement Stone (if you don’t have his book entitles “The Success System that Never Fails” then get it) built a $1billion insurance business from scratch in the GREAT DEPRESSION!
Nowadays there are endless ways for you to attract business. All of those methods above, tons more offline methods and so many online methods you could bury yourself in them for a lifetime and still come up dazed and confused about what works and what doesn’t.
And that brings me onto yet another subscribers comment:
“Online marketing is a waste of time, offline marketing doesn’t work!’…
I’m in a good mood today so I won’t swear (unlike Didier Drogba after Barcelona booted Chelsea out the Champions League) - but what a LAME excuse for being LAZY.
And for this chap I bet they don’t work - because his mind is locked away in a dark room shielding him from trying ’stuff’ just in case he fails.
We ALL fail - it’s part of succeeding.
But this article isn’t about that.
This is article is about:
If W Clement Stone can build a billion dollar business from scratch in the Great Depression with nothing more than ‘blood sweat and tears’ - why in this day and age do so many struggle.
I mean, we have so many options for attracting clients and so many options for keeping in contact with them, adding value and increasing their life-time spend.
Here’s an insight into part of the problem.
We do have endless ways to attract clients online and offline.
BUT, because of the speed of change, the speed at which new things arrive MOST businesses have ended up with a BIG PILE of jumbled up marketing strategies and means for attracting and keeping clients that it’s not only nearly impossible to know what works and what doesn’t BUT they all FIGHT each other rather than work in SYNC.
OR else, they are so ’scared’ of trying something new (maybe even just getting online) that just like the chap above they block out all options but what they’re used and slowly but surely get surpassed by competition and deserted by customers who expect more…
And W Clement Stone REVEALS the answer to this problem in the TITLE of his book…
I’m not going to tell you what it is until tomorrow…
BUT, Can YOU tell me what it is - and WHY it’s the so important?
Post your answers as comments to this article… If you dare (I will NOT ridicule anyone - I promise - probably just stopped anyone posting at all… Go on.. Have a shot)…
Dedicated to your success,
Henry.
PS: If you have yet to accept your FREE trial and FREE gifts to my VIP Inner Circle, you still have chance to do so. Simply head here and accept them 100% risk free - YES HENRY! GIVE ME MY FREE GIFTS AND FREE TRIAL TO YOUR VIP INNER CIRCLE
PPS: If this is your first time here then be sure to enter your details below and receive my ‘Daily ‘Killer’ Success Tips’ - you can of course unsubscribe at any time and we will NEVER share your information. Register below.
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How to Get Instant Online Credibility and FREE Perfect Website Traffic Forever
Posted by: | CommentsWhether you use the Internet to generate business or not - you should.
I am NOT an advocate on ONLY using online methods for generating leads, sales and referrals for ANY business.
Business owners who rely solely on the Internet are literally queuing up with with a ‘kick me’ sticker planted firmly on their backs.
Email deliver-ability is falling fast, regulation is creeping in more and more (which will actually be a good thing for businesses who follow my advice), surfers and BUYERS are becoming more and more ’savvy’ AND where there used to be the ability to sell online and yet remain ‘invisible’ and ‘immune’ to consumer feedback, social media means if you do something ‘dumb’ then half the frickin’ world can know about it in less than an hour.
And on top of that, history has shown media (and that’s all the Internet is) go from the most astonishing way to generate business to an ILLEGAL activity overnight (broadcast fax for example).
While I don’t think the Internet will ever become a defunct way to sell I DO 100% think that it will not be the ‘free fro all’, ‘gold rush’ many think it is now.
SO any business using only online methods should diversify offline NOW.
Not least because there is more money to be found and better customers to be found offline.
And equally, traditional bricks and mortar business who are not yet using the Internet at all or are not yet using it to generate real business are risking even more than those online business relying only on just so.
The KEY to successful LONG TERM online marketing (as with any marketing) is ‘positioning’.
You MUST position yourself in the mind of your prospects and clients as THE expert in what you do.
Feeble ‘brochure’ style websites won’t do that.
Endless ’squeeze’ pages won’t do that.
One page sales pages won’t do that.
Just being on Facebook won’t do that.
Just being on LinkedIn or any other networking site won’t do that.
Just sending endless sales emails will NOT do that.
You MUST switch yourself from the hunter to the HUNTED.
Power comes in any business when people seek YOU out.
END OF LECTURE
So, today I have a little treat for you.
One of THE best ways to position yourself as an expert online (whatever type of business you have) is with articles.
Here’s why they’re so great.
- They give you almost INSTANT credibility.
- They all YOU to pre-sell YOUR products and service (although you must NEVER sell in your articles).
- Search engines LOVE them - which means people will find them…
- They are FREE (usually).
- Write them once and the remain ‘findable’ forever.
- Write the correctly and they’ll be shared all over the world - FREE.
- They’re easy to write -when you follow my simple instructions.
And there are loads more benefits.
Writing articles can be easy and fun and extremely profitable — EVEN if you are not used to writing.
You do NOT need to be the world’s greatest expert on something. You just need to know something the people you want as clients don’t know.
So Where Do You Submit Your Articles?
There are TONS of article directories on the net.
All you need do is open an account and enter your articles…
SPECIAL OFFER
To make your articles really successful you do need to include some specific things and avoid other things.
So, the next TEN people that accept their free gifts and free trial to my VIP Inner Circle wil receive a FREE bonus guide from me entitled:
“How to Use Articles to Generate So Much Credibility You Won’t Be Able to Stop People Visiting Your Website If You Tried!”
It will also include a list on my TOP 20 article submission sites (these are a goldmine).
To get your insiders guide to successful article marketing all you need do is accept my FREE GIFTS and FREE TRIAL to my Inner circle - click here to accept:
YES Henry - Give Me the FREE Gifts, FREE Trial and FREE Article Guide NOW
And keep in mind there will ONLY be 10 free article guides…
You need to be quick.
Dedicated to your success,
Henry.
PS: If you haven’t yet entered my competition to win a half day consulting with me - ENTER BY CLICKING HERE
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10 Simple Ways to Swamp Your Website With Visitors…
Posted by: | CommentsIn this months VIP Inner Circle call I uncovered just how ANY business can:
“Uncover the Hidden Wealth Buried Deep In Their Website”
(VIP members will receive the CD with this months Inner Circle Instalment early next week - if you’re not yet an Inner Circle member, accept your free trial and gifts here - FREE GIFT).
So, whether you are an independent entrepreneur, a ‘traditional’ small business owners, a coach, consultant, author or BIG business there’s a whole lot of information on that recording that few people know. For example:
- The 4 types of websites you MUST use.
- Why the type of website you use means win or bust.
- Why 90% of websites FAIL miserably to generate money.
- Why using Facebook, Twitter and other social networking to build your business is like walking through treacle.
- How to dominate any niche market on the internet so fast it’ll make your eyes water.
- And loads more.
But this isn’t a pitch for that call.
Quite the opposite.
My early days as a marketer were MEAN.
And I mean I was a real stinge bag.
I really didn’t want to tell anybody ANY of my secrets unless they ‘crossed my palm with silver’.
And in fact, there is something to be said for that.
But over the years I have ‘mellowed’.
Whether that’s driven by an aging drop in testosterone or the philosophical change I attribute it to I’ll leave to you to decide.
But it’s good news for you…
Because you’re in the right place to get up to the minute, useful stuff on how to destroy recession and achieve your goals.
And here you go…
“10 Easy Ways to Swamp Your Website With Visitors…”
#1: Articles - write short, informative articles about how YOU and your business can SOLVE people’s problems. The submit them to the top article directories (ezinearticles, articelbase, goarticles and more).
#2: Press releases - YEP! Press releases are great for generating online traffic (and if you know what you’re doing, a LOT of FREE publicity offline too). Submit them to the top press release distribution site (NOTE: you need to find purely online distribution sites like prweb AND others which have a closer relationship with journalists).
#3: BLOGGING - you need a blog! No time to go into depth here - but trust me…
#4: Pay per click advertising - e.g. Google Adwords… To my knowledge there is NO faster way to generate bundles of ready to go, targeted traffic to your site than pay per click. Only downside is it COSTS MONEY. And you MUST know what you’re doing or you WILL waste a LOT of money. I’ve used pay per click to generate millions of visitors to my sites and have never failed yet to earn at least 3 times what I spend. (Join my Inner Circle for my upcoming Adwords Mastery call - Click Here).
#5: Joint Ventures - Overlooked ny most because they THINK they are hard to setup. Yes, you need to know who you are partnering with is trustworthy but they’re easier than you think to make work. The premise is simple. Someone other than you owns a list of customers and prospects in a complementary market to you. You mail an offer to their list and they take a slice of the profits (there are a lot of other ways to cut the deal too)…
#6: Videos - Youtube, Viddler, Google Video and hundreds more video sites are frequented by the people who buy from you… Video marketing is POWERFUL…
#7: Podcasts - This one sounds a little technical. In essence you created an audio track about your topic and publish it to iTunes and more, people find it, listen to it, trust you (if the content is good) and go to your sites…
#8: Social Bookmarking - Like just bookmarking a web page on your browser BUT, millions of other people can see what has been bookmarked and therefore see what is popular… If they see something they are looking for that has been social bookmarked by someone else then they’ll have a peek and often head to your site…
#9: OFFLINE - Ahh! I hear you cry… Well don’t! Offline is an awesome way to drive online traffic. Everything from making sure your website is on your flyers, postcards, business cards, brochures etc to dedicated offline campaigns to generate online traffic.
#10: Social Networking - Ummmm have you got a LONG time? No time to digress here but I’ve yet to find anyone who has made any real money using social networking (other than people selling info on how to make money from social networking). YES, there are applications for social networking which can be useful and yes, it can drive traffic. BUT, by golly it can take a LOT of your time (and there are in my opinion better ways to spend your time).
There’s 10…I’ve got over a hundred more up my sleeve…
Let me ask you a question…
How many of just those 10 do you use?
Look, WHATEVER business you are in, you CAN use the internet to significantly increase demand for what you have, referrals and repeat spend. If those 10 are new to you then come join my Inner Circle and let’s get you making best use of what’s available - Click Here to Accept Your Free Trial and Free Gifts
Dedicated to helping you make easy work of marketing your business,
Henry…
PS: PLEASE POST ANY QUESTIONS AND COMMENT ON HERE RATHER THAN EMAIL ME. IT’S MUCH EASIER — THANKS!
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Pathetic, Money Losing Headlines
Posted by: | CommentsDid you watch the Apprentice last night?
I claim not to watch much TV (and I really don’t), but it seems every time I write to you at the mo I’m talking about some TV program or another…
Anyway, I do watch the Apprentice.
For laughs more than anything else (and I really shouldn’t, there are much better things to do).
But I do.
Last night they had to create a piece of fitness equipment.One team did a super job (and I probably will buy the thing — if John Lewis have really ordered 10,000 of them).
The other team created some kind of 1800’s magical potion cabinet with less aesthetic appeal than Jeremy Clarkson yet masquerading as a ‘multi-gym’.
But, this isn’t about the kit they developed.
This is about their marketing material.
Did you see it?
Awful!!!
BOTH teams made the cardinal sin and used their product name as their headline…
Confused, cash stricken shoppers all over the country would look blankly at the material and say:
“Eh???? What’s In It for Me???”
And that brings me onto today’s topic…
Couple of days ago we started talking about headlines and just how important they in getting your prospects or clients to stop what they are doing, sit up and listen to YOU!
I’m not going to give away my prized details of how create blockbuster headlines here — for that you’ll need to be an Inner Circle Member (and in fact, accept your free trial today and I’ll give you the top 200 headlines ever written to ’swipe’, ‘copy’ and adapt for your business. Accept your gift here).
Instead, let’s look at what you should not be doing.
In essence, your headline should convey a clear message that entices your prospect to read more of your ad, sales letter, web marketing piece or whatever.
A simple test is to read any headline and see if you can tell exactly what the key benefit is to you. If you can’t there’s something drastically wrong with the headline.
Unfortunately, few business owners understand how to do this. As proof, here are a few random headlines taken from various places. For each one, try to guess what the benefit is or what the product is…
Headline 1
30 Days ’til Class Revolution
If you have any idea at all what this is about then you’d be a good candidate for clairvoyance…
Headline 2
Bratwurst. Knockwurst. Sauerkraut. Sauerbraten. Kuchen. Wiener Schnitzel and Pinkelwurst? Okay, so Germans don’t cook in the kitchen.
Eh?
What?
‘Squeeze me - baking powder”
What the heck is that about? If I was looking through a magazine and saw that I’d be over to the next page faster than Jenson Button is taking the lead in F1.
Headline 3
Work With Joe Jones as an Internet Consultant
Joe may well be a great chap and know what he’s doing but I’ve got NO idea what he can do for me. Does he help people get on the internet, does he install internet ’stuff’, does he work with telecomms companies??
Who knows… And WHO CARES…
BAD, BAD, Headlines…
So….
Remember…
Your headline is THE most important part of ALL your ads, sales letters, websites etc.
Simple changes can produce DRAMATIC results…
And don’t forget the 200 TOP HEADLINES EVER WRITTEN I have waiting for you. All you need to do is accept my FREE GIFT and trial to my Inner Circle and they’ll be coming you way.
Dedicated to your success,
Henry.
PS: If you’ve got any real headline bloopers ‘up ya sleeve’, post them in the comments of this post. Let’s all have a giggle…
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How to at Least Double the Response from ALL Your Marketing
Posted by: | CommentsMy first ever job in sales was with IBM.
Fresh out of university number two (where I studied sound engineering - I love music) I dived straight into sales.
At the time I really wasn’t too sure why.
So wrapped in just getting a good job, making money and getting independent I kinda followed the path that felt right.
My first day with IBM was one hell of an experience.
I was ‘dumped’ in a sales centre with about a hundred highly trained salesmen and women busy speaking to clients, cold calling, doing deals and earning themselves a lot of commission.
I was one shy ‘little boy’.
The thought of picking up the phone simply filled me with dread. I spent more time in the toilet ’sweating’ than I did at my desk.
I’d never failed at anything important to me in the past but my first few weeks were one catastrophic failure.
Endless pointless calls to people with seemingly no interest at all in what I had to sell.
Frustrating was not the word.
I was faced with two clear choices.
- 1. Give up
- 2. Work out what I was doing wrong
Not prepared to give up I plumped for number two.
And I went on a mission to suck up every possible ounce of sales and marketing wisdom I could get my hot little hands on.
And within 2 years I was training other employees and had single handedly generated over £7 million in revenue in one year.
And the BIGGEST thing I changed was this.
I started using ‘Headlines’, ‘Hooks’, reasons for people to stop what they were doing right then and there and sit up a listen to me.
You see, we are each bombarded with thousands of advertising methods every single day. Your job is to cut through all the cr*p and get your audience to pay undivided attention to YOU.
And it matters not what media you are working in.
Newspapers, sales letters, websites, the telephone, face to face.
Now once I’d realise the power of HEADLINES I then went about using them in all my marketing.
And here’s what’s so interesting.
The difference in how much money an ad, sales letter or whatever makes changed by as much as 2000%+ just by altering the headline!!!
That means there is a possibility you can generate 2000% more profit starting TODAY by simply ADDING or CHANGING the headlines on your ads etc.
And if you don’t even use headlines — ‘get outta here’!!! START!!!!
BIG BONUS!!!
Now, to help you, the next 10 people that grab a FREE TRIAL to my INNER CIRCLE will receive an additional bonus from me.
That bonus will be “The 200 Greatest Headlines Ever Written”.
And here’s why that is so important.
These headlines are formulaic.
You can simply take them, change a few words and WHAM, they’ll be ready for YOUR business.
But KEEP IN MIND.
Selecting the right headline requires testing. You MUST test one headline AGAINST another and see which works best…
This is an IMPORTANT topic.
Grab your FREE GIFTS, FREE Inner Circle Trial and Free list of the “200 Best Headline Ever Written” by clicking here:
Dedicated to your success,
Henry.
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PS: I NEED YOUR FEEDBACK!!! PLEASE COMMENT ON THIS POSTS AND THE OTHER POSTS ON THIS SITE BY CLICKING ON THE COMMENT LINK.
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3 Easy Ways You Can Beat Falling ‘Footfall’
Posted by: | CommentsNow, depending on your type of business and location, you may or may not depend on ‘footfall’ for a large percentage of your business?
And I bet if you are in a local town that your footfall has been falling for about the last year??
Why?
Well…
Figures released by Experian today, show High Street footfall fell by 1.7% last year. Some areas saw falls as high as 7%+. Many local towns are becoming ‘ghost towns’ with empty units and few shoppers.
Businesses that rely soley on ‘footfall’ to generate new clients need to make changes
In good times this is often an adequate way to earn a decent income. But now ‘footfall’ is falling fast, if you want to survive need to use some new strategies.
Here are 3 ways you can take positive action to beat falling ‘footfall’.
- 1. Use Direct Marketing to Attract Affluent Clients - There are plenty of people spending money, plenty of people little affected by recession. By using direct marketing you can target specific affluent demographics with ‘pinpoint’ accuracy and either sell directly to them or use irresistible offers to invite them intoyour business. Direct marketing allows precise measurement of results and thus minimal waste.
- 2. Make More Use of the Internet - While High Street sales are falling, online sales are rising in many categories. ANY business owner can easily use the internet to both sell online (as an additional route to market) and use the internet as part of a coordinated demand generation system for new and old clients.
- 3. Utilise Joint Venture Partnerships - A lot of small business (and large) are feeling the pinch from recession. And while in good times many are happy to ‘keep themselves to themselves’, now is the time to develop partnerships with other local business for mutual gain. For example, you could could approach a local gym and ask to run a marketing campaign to their members. They gym could benefit either through a slice of profits or by a campaign to your clients.
So… While High Street footfall is falling, you really have two simple choices.
Either get very, very busy finding new ways to generate business or ‘roll over’ and ‘give up’.
‘Giving up’ should not be an option…
Dedciated to your success,
Henry.
PS: If you haven’t yet done so, be sure to grab your FREE GIFT.
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4 Simple Ways to Dramatically Boost Your Websites Profits
Posted by: | CommentsIt astonishes me the amount of small businesses websites that are quite simply useless.
Lots of pretty pictures, loads of talk about the company, no testimonials, boring, waste of time product descriptions and my pet hate…Price lists…
Too many small business websites are like ‘cr*ppy brochures in the sky’, no more than self serving windows onto website designers with less marketing and business savvy than the first person out of ‘The Apprentice’.
Your website has one purpose (and you may not like this…).
To make YOU MONEY!
That’s it, no more…
Now, for that to happen it should be part of an integrated online and OFFLINE marketing campaign. YES, I said integrated online and offline…
And there also need to be some fundamental components built into your site to make it actually ‘work’.
Here are 4 of those components (and there are a lot more which I’ll be revealing in a LIVE call for VIP members shortly — if you are not a VIP member yet then grab your FREE GIFT and join us => Click Here).
These steps are the ‘bare bones’ but I wonder how many of them you are using??
1. Your website must be ‘findable’. That means you need to get people pre-disposed to buying your products and/or services to your site. How do you do that? Well, there are tons of ways both online and offline. For online you should be using ‘organic search engine optimisaion’ - so, if people search for ‘Foot ticklers in Timbucktoo’ you pop up. Similarly you should be using ‘pay per click’ advertising - which does a similar job but you pay a little. AND, you should be using press releases, articles, social bookmarking, forums, directories and more. What you want to happen is ANYTIME someone searches for something in any way relating to your business, YOU pop up.
2. Now, once you appear in the search listings you need to ATTRACT people’s attention and get them to go to YOUR website rather than a competitors… How do you do that? I’ll tell you on the LIVE call…
3. Once they’re at your site you should aim to do ONE thing. And ONE thing only… What is that?? CAPTURE their details! How do you get them to leave their details? Again, I’ll tell you on the LIVE call…
4. Once you have their details you need to ‘plug’ them into a multi-step marketing sequence deisgned to create a purchase. How do you do that? FOLLOW UP! how do you follow up? Aha… I’ll tell you on the LIVE call1.
That very SIMPLE system is WAY different from what most small businesses do… Most have a few pictures, a list of products, maybe a price list and if we’re really lucky a ‘weak’ offer…
That’s about as much use as a chocolate teapot!
Web marketing for your business whether ‘traditional’ or noe IS becoming more and more important (as I’m sure you know). And, best of all, there are VERY FEW small businesses who have ANY idea how to use it to attract GOOD quality clients who are ready to buy…
If you are not generating MONEY from your website you need to be on my next LIVE call.
All you have to do is accept your FREE GIFT => Click Here
Any questions, comments, post them below.
Dedicated to your success,
Henry.
PS: If you’d like to dramatically increase the results from your website FAST the please contact us (henry@henry-baker.co.uk) for details of our “‘Killer’ Website Makeover” program.
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