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Archive for Sales Strategies
How to Increase Sales With a Guarantee
Posted by: | CommentsDo you guarantee your products or services?
If not, why not? I’ll guarantee you are making a BIG mistake if not.
Providing a rock solid guarantee to your customers is one of the easiest ways to overcome TWO innate characteristics we all posses - scepticism and inertia.
If someone is sceptical about what you say - that quite simply ‘they don’t believe you’! And on top of that - when we are about to make a purchase we all have an inbuilt resistance to actually pulling out our credit card or cash and confirming that purchase.
And this applies to EVERYTHING!
Whether it’s buying a new TV (with the whizz bang picture), buying a new camera, buying a bicycle, a house, a car, a HAIRCUT, or anything else.
This innate scepticism and inertia accounts for a BIG portion of the people that show interest in what you have but don’t actually buy it.
So how do you overcome these two little challenges?
Well…
One of the easiest weapons in your arsenal is a simple guarantee! Simply guarantee your customers that what you sell will do what it is supposed to.
And if not, they can bring it back.
MOST companies HAVE to do this ANYWAY!!!
BY LAW!!!
So… You might as well use it to your advantage and make it BLATANTLY obvious that you do guarantee what you do.
Not only will it help overcome scepticism and inertia but it will also give you a BIG advantage over your competition.
If you had two identical products lined up, one guaranteed, one not, which you would go for? In fact, if you had two identical products lined up, one slight more expensive than the other BUT guaranteed…
Which would you go for???
A guarantee WILL increase your sales - no question.
And if you are SCARED to offer one because of returns, consider this:
1. The boost in sales will outweigh returns in nearly ALL cases.
2. If it doesn’t - you’ve got a BIGGER problem which needs to be fixed. And I don’t CARE what you sell… Makes NO ODDS!
You CAN guarantee it somehow.
If you’re confused as to how, post a comment here and I’ll give you some ideas.
GUARANTEE YOUR STUFF STARTING TODAY!!!
And let me know what happens…
Dedicated to your success,
Henry.
PS: If you have yet to accept your FREE trial and FREE gifts to my VIP Inner Circle, you still have chance to do so. Simply head here and accept them 100% risk free - YES HENRY! GIVE ME MY FREE GIFTS AND FREE TRIAL TO YOUR VIP INNER CIRCLE
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Are You Selling Prevention or Cure?
Posted by: | CommentsSwine flu is sweeping (well, more kinda trotting) across the world.
And on Friday I watched the film “28 Days Later” about a ‘Rage’ virus which escapes and decimates the the UK’s population. Good film.
Scary stuff - Tracey has had nightmares ever since.
As soon as there’s any kind of ‘viral outbreak’ the whole world seemingly goes into over-drive to find a cure.
And so it should.
For the pharmaceutical companies ’selling their wares’ (i.e. vaccinations - and yes they are a prevention but in effect a cure of the spread) becomes so easy it’s not a case of whether or not anyone will buy the ’stuff’ it’s a case of whether or not they can make enough!
However, had one of the big pharmaceuticals like Roche or Glaxo gone to the government BEFORE the outbreak and said:
‘Hey, I’ve got a feeling there’s gonna be a flu outbreak - you’d better spend a LOT of money with us so we can get everyone vaccinated’.
The response wouldn’t have been a little muted to say the least.
And herein lies a lesson for us ALL.
It is INFINETELY easier to sell CURE than it is to sell PREVENTION.
It’s very hard to sell fire alarms to someone who has never had a fire. But, find someone who has and they’ll ’snap’ one up.
In fact (and excuse me, my memory has failed to remind me exactly where this was) in one area of the US where a fire-safety immediately dispatches salesman to areas where there are ‘bush’ fires because they know they’ll sell a bucket load.
Similarly, it’s much easier to sell:
- Creams that remove wrinkles than creams that prevent them.
- Tablets that help you lose weight than tablets that stop you getting fat (or is that exercise).
- Products that remove stains than products which prevent them.
- Products which remove scratches on your car than products which prevent them.
And on and on…
So, which do you sell?
If you HAVE to sell prevention then my advice is to look for something you can cure too…
Dedicated to your success,
Henry.
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