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Archive for Using the Press for Profit
How YOU Can Become a Celebrity Business Owner
Posted by: | CommentsYesterday I spoke a little about the ’sorry state of affairs’ we find our society in right now.
It used to be that ‘children spoke when spoken to’, teenagers respected their elders, your credibility as a business owner was dependant on your ‘track record’ and your success as a business owner was dependent purely on delivery of high quality products and services to the marketplace.
Nowadays, we are driven by something a little different.
We are in a ‘Celebrity Driven’ society.
Now, I actually ‘jest’ a little when I said our society was in a ’sorry state of affairs’ because there are of course two sides to a coin and a lot of GOOD things are all around us right now.
But whether we like it or not, one of the fastest paths to ‘Ultimate Power and Attraction’ is CELEBRITY.
Just take a peek around.
We’ve got X-Factor, Britain’s got talent, Fame Academy, Big Brother, that terrible program about people stuck in a jungle, Dancing on Ice, Strictly Come Dancing…. We’ve even got ‘foul mouthed’ aggressive chefs achieving world wide domination via the ‘F’ word (and don’t get me wrong, Gordon Ramsay has me in stitches).
SO…
While celebrity status does of course mean you open yourself up for ‘attack’ from all sides by anyone wishing to have a ‘pop’ (and that’ll happen anyway as your success rises) it brings with it a HUGE dose of INSTANT credibility, STATUS, and a WOPPING amount of new business, opportunity and for many excitement.
So how can you become a celebrity business owner (or individual if you wish).
Outside of giving up all dignity, stripping butt naked and running round the Big Brother house bashing ya ass with a tea strainer, there are fortunately some others options.
And best news is those other options can still keep your dignity, integrity, self worth intact and your parents still talking to you.
Here are two of the best:
1. Become a published author… OR, become a SELF PUBLISHED author. And before you start shouting ‘Henry! I can’t write for toffee’, or ‘how’s that going to help??’, let me make something crystal clear. If you KNOW something about what you do (which you do of course), you CAN write a book about what you do. Now, of course just writing a few pages isn’t enough, you gotta sell ‘em too. BUT, it’s not as hard as it seems… And if you want to know how, you’ll need to join my VIP Inner Circle… In a few months I’ll be interviewing a VERY FAMOUS person who has come from nothing to stardom from a simple book… You can get a free trial to my Inner Circle Here - Click Here
2. Use the very people that plaster the celebs all over their covers everyday. THE PRESS. There are endless opportunities for you to get local, national and international exposure for your business and yourself. But you gotta know how to get it. Simply sending out a press release letting journalists know ‘Joe Bloggs has been promoted to Finance Director ‘aint gonna do it. Nor is ‘XYZ Widgets Launches New Gadget to Stop Ear Fluff’… You have to ask yourself ‘WHAT IS IN IT FOR THE JOURNALIST?’ Remember, they are sat their everyday sifting through mountains of press releases looking for something RELEVANT and INTERESTING for their audience. They don’t really give a HOOT about you…
And there are a LOT more ways to catapult yourself to celebrity status.
And keep in mind, when I talk about celebrity status I DO NOT necessarily mean ‘front page news’. Celebrity status in YOUR industry, YOUR local area, within YOUR group of prospects and clients can be just as lucrative…
So…
It’s Time to GIve In
We have two choices… Either get really wounds up and down right cross about the celebrity driven society we live in OR, embrace it and use it to our advantage…
Take your pick…
Dedciated to your success,
Henry.
PS: For some unknow reason our web designer hasn’t yet removes our EASTER OFFER and therefore there is still a bargain to be had when accepting your free trial and free gifts. He should be expecting a rather cross Henry on the phone today and you can expect the offer to be gone by tomorrow. But if you want to grab it see it, head here, enter your details and you’ll be taken straight to it: Click Here
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These Celebrities are Waiting to Promote Your Business
Posted by: | CommentsWalk into any supermarket, newsagents or local store, take a peek at the magazine stand and what do you see?
Bundles and bundles and bundles of magazines ’screaming’ “Angelina Jolie”, “Brad Pitt”, “Britney Spears”, “Prince William”, “Cheryl Cole” and on and on and on….
Quite frankly I find them more tedious than an afternoon peeling 1,500 potatoes ready for a ‘chip fest’ (I don’t do that - just couldn’t think of anything else… brains a bit off colour this morning).
Yet millions upon millions of the damn magazines are sold every week - and not for their educational interest.
And while it saddens me that a generation has grown up with this codswallop rather than spending time reading ‘real’ books which can enhance their and others lives there IS an undeniable LESSON and something you MUST take advantage of.
In fact to not take advantage of it is just down right ‘wasteful’…
What is it?
Well… CELEBRITY SELLS!
We are now living in a celebrity driven society. And that ‘aint gonna change anytime soon.
So use it to your advantage.
Simply by linking a local, national or even international celebrity to your business a few things happen:
- Instant, increased credibility.
- Instant competitive advantage over your competition.
- INSTANT magnetism to the affluent (IF you pick the right celeb(s)).
- Instant reason for FREE publicity.
You see, if you were looking for a haircut and you could either go to the barbers in town with the ‘gossipping’ teens and ‘funny looks’ or the one in town that’s USED by Keira Knightley (not even fully endorsed by her), which would you choose.
Now, I don’t know of course but I’ll tell ya this much… A whole bunch of people will choose the one who sees Keira - why?
Well, just to see her, to hear what she says AND to tell ALL their friends they go to the hairdressers used by Keira Knightley!
So How do You Get Celebrity Endorsement?
It’s WAY easier than you think - and NOT necessarily expensive
You just need to get a little creative…
I’ll shortly be releasing a special guide on getting celebrity endorsement for my VIP Inner Circle Members. That’s the ONLY way to get it.
If you’re not yet an Inner Circle Member - Accept Your Free Trial and Gifts Here
And keep in mind.
Attaching a celeb to your salon or spa does NOT have to be difficult and it can create a tidal wave of new business - FAST.
Dedicated to your success,
Henry.
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How to Use the News to Ignite Your Business
Posted by: | CommentsWHEN WILL NEXT GIANT METEORITE STRIKE EARTH AND CAUSE MASS EXTINCTION?
There are actually people worrying about this sort of thing.
According to a recent article in the Times, the last bash was about 250 million years ago.
Apparently this is cyclical, so, according to this article, in another 50 or 100 million years, you may not want to be standing in the middle of Australia. Make a note of that on the calendar in your Palm Pilot. You’ll thank me later.
Well, why have I put this odd news item in this week?
Years ago, Sinatra recorded the “once there was a little old ant who thought he’d move a rubber tree plant”, High Hopes song on a bet, that he could take any piece they handed him, record it, and put it on the charts.
One of the “dares” I like taking is: hand me any newspaper and I’ll find something I can use to advertise or promote something of mine or my clients’.
This particular day’s Times had slim pickings, so I got stuck with this meteorite story. So, if used as grabber, then “As you can see, I’ve sent you an article about a giant meteorite wiping out life on earth. Why have I sent you this?”
To show you how to use the news…
1. You don’t have to wait until another giant meteorite strikes to find unbelievable property opportunities at dirt-cheap, bargain prices.
2. Free when we paint your house: 100-Million Year Warranty Against Meteorite Damage.
3. How to defend yourself against attack by muggers, rapists, marauding mobs, terrorists, even giant meteorites — with your bare hands.
4. Warning: Epic disasters can strike your investment portfolio - tomorrow, not 50 million years from now.
Ah, I got a million of em.
Good 2nd grabber’d be a little rock, a hunk of a meteorite. Or sand in a baggie; a do it yourself meteorite kit.
Yes, it is possible that, this week, I had a little too much time on my hands.
But the demonstration has a legitimate point: there’s no shortage of “jumping off point” fodder for ads, sales letters, promotions, thus no excuse whatsoever for boring your customers or prospects, for turning out mundane stuff.
The daily news is ripe with opportunity and ideas. But you need to condition yourself to “read FOR what you can use”. Most people do not read for purpose, watch TV for purpose, even listen to the random conversations around them for purpose.
Great fiction writers listen to the conversations around them for purpose - to capture dialogue to use. I do the same thing, to capture “copy” for ads and sales letters.
You can program your subconscious to do this automatically, without conscious work on your part. You’ll have to do it very consciously and deliberately for 21 to 30 days, then your subconscious’ll get the idea and take over.
So, get a notebook to carry around, and set a goal to capture “out of the blue” at least one hot, possibly useable idea — ad theme, piece of copy, title, etc. — everyday. Every day, read your newspaper with the goal and purpose of tearing out one item you can somehow use in your marketing.
Have a great day.
Henry Baker.
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