Apr

How to at Least Double the Response from ALL Your Marketing

My first ever job in sales was with IBM.

Fresh out of university number two (where I studied sound engineering - I love music) I dived straight into sales.

At the time I really wasn’t too sure why.

So wrapped in just getting a good job, making money and getting independent I kinda followed the path that felt right.

My first day with IBM was one hell of an experience.

I was ‘dumped’ in a sales centre with about a hundred highly trained salesmen and women busy speaking to clients, cold calling, doing deals and earning themselves a lot of commission.

I was one shy ‘little boy’.

The thought of picking up the phone simply filled me with dread. I spent more time in the toilet ’sweating’ than I did at my desk.

I’d never failed at anything important to me in the past but my first few weeks were one catastrophic failure.

Endless pointless calls to people with seemingly no interest at all in what I had to sell.

Frustrating was not the word.

I was faced with two clear choices.

1. Give up
2. Work out what I was doing wrong

Not prepared to give up I plumped for number two.

And I went on a mission to suck up every possible ounce of sales and marketing wisdom I could get my hot little hands on.

And within 2 years I was training other employees and had single handedly generated over £7 million in revenue in one year.

And the BIGGEST thing I changed was this.

I started using ‘Headlines’, ‘Hooks’, reasons for people to stop what they were doing right then and there and sit up a listen to me.

You see, we are each bombarded with thousands of advertising methods every single day. Your job is to cut through all the cr*p and get your audience to pay undivided attention to YOU.

And it matters not what media you are working in.

Newspapers, sales letters, websites, the telephone, face to face.

Now once I’d realise the power of HEADLINES I then went about using them in all my marketing.

And here’s what’s so interesting.

The difference in how much money an ad, sales letter or whatever makes changed by as much as 2000%+ just by altering the headline!!!

That means there is a possibility you can generate 2000% more profit starting TODAY by simply ADDING or CHANGING the headlines on your ads etc.

And if you don’t even use headlines — ‘get outta here’!!! START!!!!

BIG BONUS!!!

Now, to help you, the next 10 people that grab a FREE TRIAL to my INNER CIRCLE will receive an additional bonus from me.

That bonus will be “The 200 Greatest Headlines Ever Written”.

And here’s why that is so important.

These headlines are formulaic.