There are three groups that I find my VIP members fall into:

1. Those who shy away from marketing believing it is eith a load of ‘cobblers’, NOT for them or that they THINK that their business is different..

2. Those who realise marketing is the route to success… But, do little about.

3. Those who KNOW marketing is the fastest path to success and deliberately, wuickly, decisively take action to emply ALL the marketing methods they can as fast as possible.

Most business owners and entrepreneurs spend so much time thinking about and analysing what they should and shouldn’t do, they replace ‘Action’ with ‘Analysis.’

You can get away with this in a normal economy.

You CANNOT can’t get away with it now.

The only way to fight recession is with massive action.

So here’s a foolproof system you can use to make BIG leaps in profits NOW!

Believe me, no matter how many good ideas you have swirling around inside your head, not a one of them is worth a penny to you until you actually take action on it.

1. Make a list of your top 7 marketing ideas. These are the 7 different things you think have the best chance of working for you. Bear in mind you cannot possibly KNOW for sure until you test, so let go of any fear of “failure” you might have.

Forget “failure”. Thinks instead of “testing”. If something fails you are one step closer to something that WORKS! And this is why we test small - no more than 1000 mailed pieces to a list and only one run of an ad (and make it a small one), until we have some actual statistics on how it performs.

2. Start working on the first idea and stick with it until you’ve either completed it or you can go no further. Then move onto number 2. The 80/20 rule applies here.

For example, if you think it’s going to take you 20 hours at the keyboard to write the perfect copy for your website, the truth is you’re going to have it roughly 80% “right” after the first 4 hours.

The remaining 16 hours you work on it are largely a waste of your time, because they’re responsible for such a small return.  So, decide how long you think it’s going to take you, and then whatever you’ve got after, say, 25% of the time, you run with it. Get a kitchen timer, set it, and be strict with yourself.

3. Don’t waste time working out whether something will or will not work
I can’t count the number of consulting meetings I’ve been in where I would sit around board tables with business owners and their managers and listen to hours of mass debate about whether a certain strategy I had recommended would work. Most of those companies will STILL be having the same discussion. The ONLY way you WILL know is by doing it. Do as much as you can as quickly as you can and stick with what works.

4. Don’t do things one at a time
This is the TURBO CHARGER in your success engine. STOP doing things one at a time and start doing things sequentially. So…If you have 3 things you’re going to do…Do them ALL now…Together!

That will make you so much more effective than the competition, it’s breathtaking.

Have a great day!

Henry.

PS: If you’re not yet an Inner Circle Member — Why Not? Come try my Inner Sanctum for free and get access to the best business growth resources on the planet — I keep the really good stuff back for my members => Click Here for Your FREE Trial

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