May

1 Billion Reasons to Build a Marketing …xxxx…???

The answer to yesterdays’ question is….

“SYSTEM”

One of the pivotal reasons W Clement Stone was able to build a $1billion business despite the Great Depression was that he created a SYSTEM.

A system for attracting prospects, a system for presenting value, a system for closing, AND a system for training and motivating his thousands of salesmen…

And therein ALSO lies the reason so many people say:

“Online Marketing Is a Waste of Time, Offline Marketing Is Dead”

They lack any structure, any system for implementation and measurement of marketing.

It’s no surprise a website does nothing if it’s thrown into cyberspace by a web agency who knows little more than what you do and what your company name is and is then left there to it’s own devices.

It’s no wonder direct mail fails if you sen out one ‘glossy’, ‘offer lacking’ flyer, don’t measure response and don’t follow up.

It’s no wonder a salesman returns to the office with an empty order book if he was sent to cold prospects and has all the sales process on his shoulders.

It’s no wonder new customers leave if once they’ve bought something they never hear from you again until you want them to buy something else…

And YES, I know there are endless, endless, endless different marketing tools out there and more and more seemingly every single day.

I mean, who can resist the lure of FACEBOOK as a marketing tool, TWITTER as the ultimate list builder…

Trouble IS, do they work?

Well?

Do they?

I’ll tell you this much… They WILL NEVER replace all the other marketing tools in your kit-bag…

So - Where Are You Now?

Do you have a few disparate marketing tools all kinda independent, used ‘willy-nilly’ in a ‘hope-for-the-best’ kind of way?

Do you have a couple of things that work but don’t really know why?

Are you paralysed by fear of trying anything in case it fails?

I hope not…

Dedicated to your success,

Henry.

PS: If you have yet to accept your FREE trial and FREE gifts to my VIP Inner Circle, you still have chance to do so. Simply head here and accept them 100% risk free - YES HENRY! GIVE ME MY FREE GIFTS AND FREE TRIAL TO YOUR VIP INNER CIRCLE

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