Apr

End Procrastination - NOW!

Last week I posted an article saying:

“If you haven’t offended someone by midday each day”

Then you aren’t saying much.

And once again I don’t mean in a ‘horrid way’, personal way.

And it seems to have worked (and Sandra in Brisbane who used to live in Swanage, what I’m about to say isn’t directed at you).

Over the last few days I’ve had a 150% increase in the amount of emails I receive telling me ONE thing:

“Your spelling and grammar is bad”

YEP!

It often is…

And while of course spelling and grammar are important - if you read the emails I receive telling me my spelling and grammar is bad then you’d wet yourself at the state of theirs (ooo, I sound a bit bitter - sorry)…

But there is a MUCH BIGGER, more important issue here.

Every single day I get up between 4:45am and 5:30am and write 2, 3 sometimes as many as five articles between about 500 and 1000 words each.

Many are for magazines, newspapers etc and some are for my own websites etc.

When I tell people that, most are shocked.

Who wants to get up at the crack of dawn every day and write endless articles?

I ENJOY it…

I love stirring up ‘emotions’, getting people thinking, spilling my endless ramblings onto paper.

And when people say to me “Why the heck do you get up at 5am every day?”

My answer is simple…

“If you were going where I’m going you’d be up at 5am every single day!”

But getting back to spelling and grammar…

The speed and ferocity at which I hammer my thoughts into the keyboard means I DO make a lot of miss-types, ‘Queens English’ grammatical errors and more.

BUT, if I was to go back through each article with a fine tooth comb then my output would drop enormously.

That would lead to a significant drop in people asking for my help and a significant drop in my profits, happiness and attainment of my goals.

Fixing the spelling and grammar would REDUCE my profits!!! NOT increase them.

And that’s not ‘hocus-pocus’ - I know it’s true because I’ve tested it…

And herein lies today’s lesson.

TOO many people spend TOO long trying to get everything right.

Too long perfecting the pictures on their marketing material.

TOO long perfecting their new products.

TOO long ‘talking nonsense’ in meetings.

Unless you are cooking a private 5 course meal for the Queen in her kitchen in return for a ‘Knighthood’ (which I’d never do - the Queen is NOT high on my ‘need to know’ list) GOOD IS GOOD ENOUGH.

You are MUCH better off getting your marketing materials OUT to prospects fast and often, much better off getting new products into the market FAST before your competitors and so you CAN get feedback.

MUCH better off getting your new website done TODAY rather than waiting until every little piece is perfect.

And MUCH better off worrying about BIGGER, more IMPORTANT challenges than SPELLING and GRAMMAR.

IF your audience DEMANDS perfect spelling and grammar - and some do… Then guess what…

HIRE a proof reader or an English teacher… They are very cheap to hire…

Unlike me…

Don’t be ‘paralysed by perfection’. There is NOT enough time…

Get out there and make things happen - TODAY.

Dedicated to your success,

Henry.

PS: There’s another little dynamic happening here. People LOVE to ‘get one over’… Love to ‘correct’ others… Love to feel superior… And love to work with REAL people - people that make mistakes… When people correct me it means a couple of things - 1. they have read my ’stuff’ 2. they have interacted with me… That wouldn’t happen anything like as often if I spent all day proofreading and correcting my mistakes.

PPS: And before you ask… YES, I do use a proof-reader for client projects.

PPS: We have ONE final guide to using articles to generate endless FREE traffic for your website (in any market). To get it simply accept your FREE gifts and FREE trial to my VIP INNER CIRCLE by clicking below:

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