WHEN WILL NEXT GIANT METEORITE STRIKE EARTH AND CAUSE MASS EXTINCTION?

There are actually people worrying about this sort of thing.

According to a recent article in the Times, the last bash was about 250 million years ago.

Apparently this is cyclical, so, according to this article, in another 50 or 100 million years, you may not want to be standing in the middle of Australia. Make a note of that on the calendar in your Palm Pilot. You’ll thank me later.

Well, why have I put this odd news item in this week?

Years ago, Sinatra recorded the “once there was a little old ant who thought he’d move a rubber tree plant”, High Hopes song on a bet, that he could take any piece they handed him, record it, and put it on the charts.

One of the “dares” I like taking is: hand me any newspaper and I’ll find something I can use to advertise or promote something of mine or my clients’.

This particular day’s Times had slim pickings, so I got stuck with this meteorite story. So, if used as grabber, then “As you can see, I’ve sent you an article about a giant meteorite wiping out life on earth. Why have I sent you this?”

To show you how to use the news…

1. You don’t have to wait until another giant meteorite strikes to find unbelievable property opportunities at dirt-cheap, bargain prices.

2. Free when we paint your house: 100-Million Year Warranty Against Meteorite Damage.

3. How to defend yourself against attack by muggers, rapists, marauding mobs, terrorists, even giant meteorites — with your bare hands.

4. Warning: Epic disasters can strike your investment portfolio - tomorrow, not 50 million years from now.

Ah, I got a million of em.

Good 2nd grabber’d be a little rock, a hunk of a meteorite. Or sand in a baggie; a do it yourself meteorite kit.

Yes, it is possible that, this week, I had a little too much time on my hands.

But the demonstration has a legitimate point: there’s no shortage of “jumping off point” fodder for ads, sales letters, promotions, thus no excuse whatsoever for boring your customers or prospects, for turning out mundane stuff.

The daily news is ripe with opportunity and ideas. But you need to condition yourself to “read FOR what you can use”. Most people do not read for purpose, watch TV for purpose, even listen to the random conversations around them for purpose.

Great fiction writers listen to the conversations around them for purpose - to capture dialogue to use. I do the same thing, to capture “copy” for ads and sales letters.

You can program your subconscious to do this automatically, without conscious work on your part. You’ll have to do it very consciously and deliberately for 21 to 30 days, then your subconscious’ll get the idea and take over.

So, get a notebook to carry around, and set a goal to capture “out of the blue” at least one hot, possibly useable idea — ad theme, piece of copy, title, etc. — everyday. Every day, read your newspaper with the goal and purpose of tearing out one item you can somehow use in your marketing.

Have a great day.

Henry Baker.

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