Dec

Is This the Final Option?

IS ANYBODY STILL JUST “THROWING MONEY AWAY” IN THIS ECONOMY?

Somewhere between the crash and the hasty government survival plans and the jobs report showing 40,000 jobs evaporated in one month, a 38 year old trader and real estate investor rounded up a group of his buddies and took them on a “buddy trip” by private helicopter and Hummer limos; to VIP accommodation; and a game of ‘extreme adventure paintball” organised by a bunch of entrepreneurs.

He isn’t as weird as he sounds.

In fact, SELLERS TO THE RICH AND SUPER RICH REPORT A “PROFOUND EAGERNESS TO KEEP SPENDING” on the part of those hit by investment losses they wish to view as temporary, as a reinforcement of their personal belief system and status - doing so emphasises their sense of superiority over the masses.

The Times reported on spending for lavish holiday parties in and around London unabated… on a high-end real estate real estate buying boom fuelled by discounting: in 07, few properties priced above £5mill sold, in ‘08 the buyers were out in force… and a number of record prices were achieved at art auctions this year. And one persons thoughts about money being thrown away are another’s idea of justice… The RICH ARE SPENDING (and a lot more than you or I need)…

I’M OFTEN ASKED THE ‘BU HOW DO WE FIND THE RICH?’ QUESTION. My top advertising strategy has always been ‘follow the leader’, follow a successful advertiser who has already found the prospects you want.

Look for magazines, journals, and newspapers where the rich go… It’s not that difficult. What may be more so is YOUR belief that YOU can create enough value from the products and services you offer, enough interest, the right environment for those RICH people to WANT to buy from you.

That’s another discussion - a certain level of transformation - something I will be revealing to those who’ve requested details of my Quantum Leap program (and this is a BIG deal).

Here’s the key. To become magnetically attractive to the RICH and SUPER-RICH (I can’t make the key to recession survival any more obvious! I must have put those words in CAPITALS 10 time) you have to create an EXPERIENCE - something for them to ‘brag’ about.

And don’t forget prices.

Here are some stunning examples of Amazing prices (in use and being snapped up now)… Withers and Co produce bespoke handmade rocking horses, costing at least £3,000. They have some famous customers who seem to appreciate they are paying for craftsmanship and a unique design…Children’s Lifesize luxury playhouses with electric, running water, custom interior that can even replicate your own home: from £10,000 to a LOT more. Sky Caddy GPS loaded with details of hundreds (might be thousands) of golf courses, enabling golfers to accurately measure full depth and shape of the green from an approach, on or off the fairway, and find the nearest bar for a pint afterwards - just £270. And the box of 15 teabags for £5 (http://www.adagio.uk.com/teabags/teabags_english_breakfast.html?SID=f31485c3402b08af055a28df999cabd4)!

HIGH PRICE will work in YOUR favour IF you market to the correct audience in the correct way. Do you think it really cost 10 times as much to make the £5 teabags as it does to make a box of PGTips? Of course not.

There are LOTS of VERY good reasons to sell to the affluent.

However, as per the interview I did with 2CR radio this week, most businesses are slashing as much off their prices as they possibly can in a desperate, futile attempt to boost cash flow and attract shoppers away from competition.

YES, sales can sometimes help and YES they are sometime necessary. BUT, an IDIOT can cut their price in half and see a short term boost in sales (not necessarily a boost in profits).

But MARK MY WORDS, a lot of the shops you bought the reduced priced presents from WILL go the way of Woolworths early next year.

The time has passed for sale, lacklustre customer service, a lack of ideas, poor execution, feeble attempts to do something different.

You CAN position your company to GROW next year.

The question is WILL YOU grab the ‘bull by the horns’ and make it happen?

Most won’t…

For details of my Quantum Leap program and how it can help you position your company for growth next year you MUST be in the queue. Get in line here:

www.recessionslayer.co.uk/quantumleap

And have the most fantastic Christmas…I’m off to wrap some pressies…

Henry.

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