Jun

Susan Boyle Confirms Our Celebrity Society

My dad had no qualifications.

None whatsoever.

He was raised in South London and took pleasure in putting sand in teachers cars through the petrol cap, bouncing cars to different spots in the car park so teachers couldn’t find them, placing cling film across toilet bowls and generally being a ’scallywag’.

With no qualifications he had to scrape, crawl and fight his way to the upper echelons of management in a corporate company over many, many years.

So from a young age he distilled into myself and four brothers just how important education is.

How you must have qualifications to succeed in anything.

I 100% agree with him about the education bit (although not the useless ‘dribble’ that’s taught at school) but completely disagree with the qualification bit. I did very well at school, college and university but if I had that time back I’d would not be there…

How many qualifications you have just isn’t important anymore.

It DID use to be.

But not anymore.

We are now living in a ‘celebrity’ driven society.

No longer does the business owner with the most qualifications, best trained staff win…

Instead the one who is deemed a ‘celebrity’ wins.

Think about the ‘handymen’ on programmes like ‘DIY SOS’ - they’re no better than any other carpenter.

Think about the ‘celebrity chefs’ - are they any better than the others?

Think about Susan Boyle! Yes, she is a fantastic singer - BUT, is she any better than her peers?

The answer is of course NO.

And it doesn’t just apply to big celebs.

It’s 100% true for local, regional and national people and business too.

Any person, any business that gets media coverage is instantly whizzed to a place of credibility, celebrity and success.

There can be NO denying it.

So how do you get this ‘celebrity’ status in your niche, your market for your business??

We’ll talk more about that next time.

Dedicated to your success,

Henry.

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