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Archive for business growth
How Usain Bolt Can Help You Achieve Your Dreams
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Could Usain Bolt Hold the Key to Business Success???
Would you like to know the things that separates people like Usain Bolt from the average?
I mean, this chap is unbelievable.
Sure, he has a physical advantage nobody can touch right now.
But he’s not the only athlete performing at an unbelievable level.
Yet some athletes seem to fall at the ‘final hurdle’.
They storm the heats, semis and then crumble in the final.
There are all sorts of reasons why that happens.
BUT, Michael Johnson’s commentary on BBC2 revealed something which I’ve known and used for years.
Something which true superstars like him and Usain use to ensure they perform at their peak!
And it’s all about preparation (as if you didn’t know that).
Here’s what Michael Johnson said (not his exact words but you’ll get the gist) about what the difference in preparation between those who run perform their best in the finals and those who don’t…
“Before the race some athletes will think about the ‘GLORY’ of winning. The sponsorship they’ll get, the press coverage, the MONEY. Some will ‘WORRY’ about tripping, false starting, being beaten…
BUT, USAIN BOLT, the best athletes will do neither of those.
Usain will be RUNNING THE PERFECT RACE IN HIS MIND. Over and over again. He’ll replay the perfect start, the perfect drive, the perfect finish. And he’ll picture it in perfect detail. He’ll KNOW his every move, his every step, exactly what he’ll do in the race.”
And guess what happens in the race?
He runs it pretty much exactly as he visualises it.
Pretty weird huh??
Well… Whether you think it’s weird or not - it IS proven to work. Time and time again.
And YOU can use EXACTLY the same technique to achieve whatever YOU want for your business and your life.
You see, our world has a strange habit of reflecting our thoughts.
Think good things, good things tend to happen.
Think bad things, bad things tend to happen.
Create your perfect future in your mind in perfect detail and replay it to yourself A LOT and and that perfect future will have more than a little chance of coming true…
Give it a try…
Let me know how you get on…
After all… If it’s good enough for the fastest man the world has EVER seen - surely it’s good enough for me and you…
Best,
Henry.
PS: Have you checked this out yet?
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Limited Chance - Join the UK’s Top Business Growth Expert on Facebook
Posted by: | CommentsDid you claim your FREE Facebook URL name yesterday???
If not, check my last article on here. And now here’s an invite.
I’ve finally given in and am opening up myself to Facebook.
I’ve resisted up until now - for many reasons (I’ll reveal them sometime).
But now I’m on the freakin’ thing (and already wondering if I’ve done the right thing…).
And I WILL be both using it to help you grow your business and lead by example in showing you HOW to use Facebook to get more customers, keep ‘em longer and get them spending more.
I’ve worked with the world’s best on this.
Come join me, become a fan and enjoy. Head here to join me on Facebook.
Come Play With Henry Baker on Facebook - Click Here
See you there!
Henry
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3 Easy Ways You Can Beat Falling ‘Footfall’
Posted by: | CommentsNow, depending on your type of business and location, you may or may not depend on ‘footfall’ for a large percentage of your business?
And I bet if you are in a local town that your footfall has been falling for about the last year??
Why?
Well…
Figures released by Experian today, show High Street footfall fell by 1.7% last year. Some areas saw falls as high as 7%+. Many local towns are becoming ‘ghost towns’ with empty units and few shoppers.
Businesses that rely soley on ‘footfall’ to generate new clients need to make changes
In good times this is often an adequate way to earn a decent income. But now ‘footfall’ is falling fast, if you want to survive need to use some new strategies.
Here are 3 ways you can take positive action to beat falling ‘footfall’.
- 1. Use Direct Marketing to Attract Affluent Clients - There are plenty of people spending money, plenty of people little affected by recession. By using direct marketing you can target specific affluent demographics with ‘pinpoint’ accuracy and either sell directly to them or use irresistible offers to invite them intoyour business. Direct marketing allows precise measurement of results and thus minimal waste.
- 2. Make More Use of the Internet - While High Street sales are falling, online sales are rising in many categories. ANY business owner can easily use the internet to both sell online (as an additional route to market) and use the internet as part of a coordinated demand generation system for new and old clients.
- 3. Utilise Joint Venture Partnerships - A lot of small business (and large) are feeling the pinch from recession. And while in good times many are happy to ‘keep themselves to themselves’, now is the time to develop partnerships with other local business for mutual gain. For example, you could could approach a local gym and ask to run a marketing campaign to their members. They gym could benefit either through a slice of profits or by a campaign to your clients.
So… While High Street footfall is falling, you really have two simple choices.
Either get very, very busy finding new ways to generate business or ‘roll over’ and ‘give up’.
‘Giving up’ should not be an option…
Dedciated to your success,
Henry.
PS: If you haven’t yet done so, be sure to grab your FREE GIFT.
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The Fastest Way to Grow Your Business in 2009
Posted by: | CommentsKnee deep in recession and business owners all over the country are still making the same huge mistake.
Let me explain…
When the jewellery store owner becomes a marketer of fine jewellery, the carpet cleaner becomes a marketer of carpet cleaning services, the chiropractor a marketer of chiropractic care, etc., she takes a quantum leap up ability to beat recession and increase her income.
To beat recession, small business owners like you should stop making the mistake of being doers and start being marketers.
Most service business owners, small business owners, self-employed professionals and consultants all view themselves as doers of what they do.
The marketer sees the acquisition, retention and value maximization of the customers as her primary role, with the doing of the service the necessary ‘evil’. Simply, marketers are much more valuable and highly paid than others.
This is very difficult for doers to accept.
When you attend a networking meeting, at least 80% of everybody’s conversation is about doing, not the marketing; in the cocktail lounge, people tell each other what they do… ‘I speak about X, I’m an expert in Y.’ If you ask most businesspeople what they do, they’ll define themselves as a doer of a thing rather than as a marketing of a thing.
This attitude or view of who you are has an enormous impact on how you allocate your time and energy.
The doers of things do those things and get around to marketing if there’s “time left over.”
In recession this is the exact opposite of how time should be allocated.
The smart business owner spends most of her time marketing her products and services, attracting, nurturing and growing clients.
It is infinitely easier to delegate the doing than the marketing.
There are plenty of doers who are terrible at marketing. There are very few good marketers and yet they are the ones with all the business…
Which are you?
Dedicated to your success,
Henry.
PS: If you haven’t yet done so, be sure to grab your FREE GIFT and start implementing ‘Killer’ marketing in your business now. It is THE BEST way to beat recession. Click Here to Grab Your FREE GIFT.
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How to Attract BIG Profit Increases
Posted by: | CommentsThere are three groups that I find my VIP members fall into:
1. Those who shy away from marketing believing it is eith a load of ‘cobblers’, NOT for them or that they THINK that their business is different..
2. Those who realise marketing is the route to success… But, do little about.
3. Those who KNOW marketing is the fastest path to success and deliberately, wuickly, decisively take action to emply ALL the marketing methods they can as fast as possible.
Most business owners and entrepreneurs spend so much time thinking about and analysing what they should and shouldn’t do, they replace ‘Action’ with ‘Analysis.’
You can get away with this in a normal economy.
You CANNOT can’t get away with it now.
The only way to fight recession is with massive action.
So here’s a foolproof system you can use to make BIG leaps in profits NOW!
Believe me, no matter how many good ideas you have swirling around inside your head, not a one of them is worth a penny to you until you actually take action on it.
1. Make a list of your top 7 marketing ideas. These are the 7 different things you think have the best chance of working for you. Bear in mind you cannot possibly KNOW for sure until you test, so let go of any fear of “failure” you might have.
Forget “failure”. Thinks instead of “testing”. If something fails you are one step closer to something that WORKS! And this is why we test small - no more than 1000 mailed pieces to a list and only one run of an ad (and make it a small one), until we have some actual statistics on how it performs.
2. Start working on the first idea and stick with it until you’ve either completed it or you can go no further. Then move onto number 2. The 80/20 rule applies here.
For example, if you think it’s going to take you 20 hours at the keyboard to write the perfect copy for your website, the truth is you’re going to have it roughly 80% “right” after the first 4 hours.
The remaining 16 hours you work on it are largely a waste of your time, because they’re responsible for such a small return. So, decide how long you think it’s going to take you, and then whatever you’ve got after, say, 25% of the time, you run with it. Get a kitchen timer, set it, and be strict with yourself.
3. Don’t waste time working out whether something will or will not work
I can’t count the number of consulting meetings I’ve been in where I would sit around board tables with business owners and their managers and listen to hours of mass debate about whether a certain strategy I had recommended would work. Most of those companies will STILL be having the same discussion. The ONLY way you WILL know is by doing it. Do as much as you can as quickly as you can and stick with what works.
4. Don’t do things one at a time
This is the TURBO CHARGER in your success engine. STOP doing things one at a time and start doing things sequentially. So…If you have 3 things you’re going to do…Do them ALL now…Together!
That will make you so much more effective than the competition, it’s breathtaking.
Have a great day!
Henry.
PS: If you’re not yet an Inner Circle Member — Why Not? Come try my Inner Sanctum for free and get access to the best business growth resources on the planet — I keep the really good stuff back for my members => Click Here for Your FREE Trial
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16 Fast Ways to Recession Proof Your Business
Posted by: | CommentsThere ARE signs consumer confidence is UP!!!
High Street sales are up 1.5% on last year.
Woopeee sh*t (excuse me)!
That is UNIMPORTANT.
What is IMPORTANT is what YOU are doing in YOUR world to go get a BIG slice of the spend in YOUR area, industry, specialisation.
What it does confirm is what I’ve said all along (I hate being right) - people ARE spending.
And they are spending a LOT.
All ya gotta do is find where the money is changing hands and sit in the middle with something of value and open hands.
To do that you MUST employ as MANY customer/client gathering strategies as you can get your hot little hands on.
NOTE: The fastest way to dramatic business growth even in recession is to do as many things as possible to increase your success. You SHOULD look to improve your performance in ALL these areas:
1. How many new customer/clients you generate.
2. How many times your existing customers/client return.
3. How much they spend on each visit.
4. How many people they refer.
When I talk my new clients and member through this the reaction is often:
“Derrr…Yeah…Of course…tell me something I didn’t know.”
And that’s not a slight - it is seemingly obvious.
What’s not obvious is when you break each are down and look at what’s actually being done - really being done in
each area to make it as effective as possible.
Let’s just look at number 1.
What tools, strategies and techniques do you use to generate new clients?
Here’s a partial list of the ones you should be using, have tested or if not, get using/testing…
- Direct mail
- Joint Ventures
- Telesales
- Yellow Pages
- Magazines
- Newspapers
- Directories
- Pay per click internet advertising
- Search engine marketing
- Blogs
- Press releases
- Articles
- Offline networking
- Online networking
- Speaking
- Books
- Hot lines
- Reports and white papers
- Fax broadcasting
- Voice broadcasting
- Affiliate programs (if your product/service lends itself to such)
- Video marketing
- Viral marketing
- And tons more
Look down that list and tick the ones you use.
I bet it’s not more than a few to a handful?
That’s OK, just realise that by not using the rest you are leaving lots of money on the table.
Sure, some take more time than others and sure some will cost you more to acquire a customer/client than others BUT, IF you do numbers 2, 3 and 4 from the first list well then beating recession, destroying your competition and dominating your market becomes light years easier…
Oh, and it’ll make you a bunch of money in the process.
Happy recession slaying.
Henry Baker.
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