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Archive for Direct Mail
The SIMPLE Path to Business Success
Posted by: | CommentsWow!
What a weekend.
Sunny, hot, barbecues and relaxation.
Fantastic.
I hope you had a great weekend too.
Over the weekend I spent a little time filtering through all the different options we as business owners have to attract and keep customers.
And there are MORE than ever.
Just tons and tons of them.
In fact, there are SO many it’s often difficult to decide WHAT to do next.
So - I’m gonna simplify things for you a lot!
There are ONLY 3 things you need to do.
1. Attract more customers.
2. Get each one spending more.
3. Get each one referring more people.
That’s it.
Nothing more.
Now, the ‘tools’ you choose to use to grow your business MUST do one or a combination of those 3 things.
If they don’t - don’t spend your time on them.
The secret is to use as many different strategies as you can to do those 3 things.
AS LONG AS THEY WORK!
And that sentence there is the clincher.
So how do you know if they work?
Well, you MUST get an accurate measurement of at LEAST the following TWO statistics.
How MUCH it costs you to get a new customer. Whether that’s from direct mail, the internet, press releases, face to face, the telephone, ads, yellow pages, Twitter etc, etc.
AND you must work out your AVERAGE LIFETIME CUSTOMER SPEND.
Now, as long as the amount it costs you to acquire a new customer is less than the your average lifetime spend… Guess what…
It makes YOU MONEY!
So keep doing it - and if you can - do MORE of it!
The BIG problem most businesses have and the reason they feel their advertising and marketing doesn’t ‘pay off’ is because.
a. They don’t know these numbers.
and…
b. They don’t spend any time trying to improve them!
And that is WHY you should ONLY use direct response marketing.
So when you spend a pound, you KNOW how much you get back.
Think how much it would be if you knew with certainty that if you spent £1000 on marketing you’s get £3000 back!
What fun!
And how easy would it be to walk all over your competition??
I think… VERY!
Dedicated to your success,
Henry.
PS: If you have yet to accept your FREE trial and FREE gifts to my VIP Inner Circle, you still have chance to do so. Simply head here and accept them 100% risk free - YES HENRY! GIVE ME MY FREE GIFTS AND FREE TRIAL TO YOUR VIP INNER CIRCLE
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Is Wolfram the Secret to Business Success?
Posted by: | CommentsFirst off… Sorry!
I’ve been a little quiet over the last week or so.
‘Eat Your Own Medicine Henry’ has been on the top of my mind for a few weeks.
And I have.
Every once in a while I head off on a MISSION to see what’s happening in the world of marketing, see what’s changing and see what’s REALLY worth spending time on.
The number of NEW options is astonishing.
And the rate of introduction of new options is increasing!
Yesterday a brand new type of search engine was released “Wolfram Alpha”.
I spent 30 minutes or so on there last night trying to figure out just how useful it is. I’m sure I’m missing something but besides calculating the distance from Bournemouth to Dubai and convert KM into miles I couldn’t figure out how it could help us.
Then I got confused.
For a brief millisecond my brain turned to jelly and everything got the better of me.
Everywhere I turned I found another ‘whizz-bang’ marketing option. Another social ‘fad’, another internet ‘gimmick’.
And OVERLOAD set in.
How could I possibly make sense of all the new marketing options available now and those about to hit us over the next few years?
How could I turn them into something that makes money for YOU and for me?
I closed my eyes, took a deep breath and reflected.
Reflected on what’s really important.
Reflected on what REALLY gets people to TRUST YOU.
Reflected on what REALLY gives you the ability to build a LONG TERM business.
And like a white dove descending through the clouds in a stream of sunlight I had clarity.
Everything Was Crystal Clear Again
And the ’secret’ is simple.
And I KNOW you will agree.
The secret is ‘COMMUNICATION’.
That’s ALL that matters.
It makes no odds whether that’s via a letter, a postcard, an email, on a blog, on Twitter, Facebook or whatever.
99% of the emails I receive, the letters I get in the post, the ‘Twits’ I get on Twitter are just HORRIBLY badly written.
The people sending them have put about as much thought and effort into REAL COMMUNICATION as I put into reading them (i.e. virtually none).
And therefore their marketing FAILS.
And it fails over and over and over again.
They spend hours sending emails, hours writing letters, endless time on Facebook, Twitter, in forums and on and on. And get LOUSY, STINKING results.
Here’s a MUCH better path to choose.
Become a WORLD CLASS communicator and MASTER a small number of marketing tools.
Then beat your competition over the head with them for years and years and years…
And keep your eyes peeled - I’ll have something to help you very, very soon…
Dedicated to your success,
Henry.
PS: If you have yet to accept your FREE trial and FREE gifts to my VIP Inner Circle, you still have chance to do so. Simply head here and accept them 100% risk free - YES HENRY! GIVE ME MY FREE GIFTS AND FREE TRIAL TO YOUR VIP INNER CIRCLE
PPS: If this is your first time here then be sure to enter your details below and receive my ‘Daily ‘Killer’ Success Tips’ - you can of course unsubscribe at any time and we will NEVER share your information. Register below.
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1 Billion Reasons to Build a Marketing …xxxx…???
Posted by: | CommentsThe answer to yesterdays’ question is….
“SYSTEM”
One of the pivotal reasons W Clement Stone was able to build a $1billion business despite the Great Depression was that he created a SYSTEM.
A system for attracting prospects, a system for presenting value, a system for closing, AND a system for training and motivating his thousands of salesmen…
And therein ALSO lies the reason so many people say:
“Online Marketing Is a Waste of Time, Offline Marketing Is Dead”
They lack any structure, any system for implementation and measurement of marketing.
It’s no surprise a website does nothing if it’s thrown into cyberspace by a web agency who knows little more than what you do and what your company name is and is then left there to it’s own devices.
It’s no wonder direct mail fails if you sen out one ‘glossy’, ‘offer lacking’ flyer, don’t measure response and don’t follow up.
It’s no wonder a salesman returns to the office with an empty order book if he was sent to cold prospects and has all the sales process on his shoulders.
It’s no wonder new customers leave if once they’ve bought something they never hear from you again until you want them to buy something else…
And YES, I know there are endless, endless, endless different marketing tools out there and more and more seemingly every single day.
I mean, who can resist the lure of FACEBOOK as a marketing tool, TWITTER as the ultimate list builder…
Trouble IS, do they work?
Well?
Do they?
I’ll tell you this much… They WILL NEVER replace all the other marketing tools in your kit-bag…
So - Where Are You Now?
Do you have a few disparate marketing tools all kinda independent, used ‘willy-nilly’ in a ‘hope-for-the-best’ kind of way?
Do you have a couple of things that work but don’t really know why?
Are you paralysed by fear of trying anything in case it fails?
I hope not…
Dedicated to your success,
Henry.
PS: If you have yet to accept your FREE trial and FREE gifts to my VIP Inner Circle, you still have chance to do so. Simply head here and accept them 100% risk free - YES HENRY! GIVE ME MY FREE GIFTS AND FREE TRIAL TO YOUR VIP INNER CIRCLE
PPS: If this is your first time here then be sure to enter your details below and receive my ‘Daily ‘Killer’ Success Tips’ - you can of course unsubscribe at any time and we will NEVER share your information. Register below.
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Online Marketing is a Waste of Time, Offline Marketing Doesn’t Work
Posted by: | CommentsThe world is changing really fast (as if you didn’t know)…
70 odd years ago there were really only a handful of ways a small business owner could attract business.
- - Face to face
- - Newspapers
- - Magazines
- - Publicity
- - Signs
- - Events
- - Direct mail
And a few more.
Yet W.Clement Stone (if you don’t have his book entitles “The Success System that Never Fails” then get it) built a $1billion insurance business from scratch in the GREAT DEPRESSION!
Nowadays there are endless ways for you to attract business. All of those methods above, tons more offline methods and so many online methods you could bury yourself in them for a lifetime and still come up dazed and confused about what works and what doesn’t.
And that brings me onto yet another subscribers comment:
“Online marketing is a waste of time, offline marketing doesn’t work!’…
I’m in a good mood today so I won’t swear (unlike Didier Drogba after Barcelona booted Chelsea out the Champions League) - but what a LAME excuse for being LAZY.
And for this chap I bet they don’t work - because his mind is locked away in a dark room shielding him from trying ’stuff’ just in case he fails.
We ALL fail - it’s part of succeeding.
But this article isn’t about that.
This is article is about:
If W Clement Stone can build a billion dollar business from scratch in the Great Depression with nothing more than ‘blood sweat and tears’ - why in this day and age do so many struggle.
I mean, we have so many options for attracting clients and so many options for keeping in contact with them, adding value and increasing their life-time spend.
Here’s an insight into part of the problem.
We do have endless ways to attract clients online and offline.
BUT, because of the speed of change, the speed at which new things arrive MOST businesses have ended up with a BIG PILE of jumbled up marketing strategies and means for attracting and keeping clients that it’s not only nearly impossible to know what works and what doesn’t BUT they all FIGHT each other rather than work in SYNC.
OR else, they are so ’scared’ of trying something new (maybe even just getting online) that just like the chap above they block out all options but what they’re used and slowly but surely get surpassed by competition and deserted by customers who expect more…
And W Clement Stone REVEALS the answer to this problem in the TITLE of his book…
I’m not going to tell you what it is until tomorrow…
BUT, Can YOU tell me what it is - and WHY it’s the so important?
Post your answers as comments to this article… If you dare (I will NOT ridicule anyone - I promise - probably just stopped anyone posting at all… Go on.. Have a shot)…
Dedicated to your success,
Henry.
PS: If you have yet to accept your FREE trial and FREE gifts to my VIP Inner Circle, you still have chance to do so. Simply head here and accept them 100% risk free - YES HENRY! GIVE ME MY FREE GIFTS AND FREE TRIAL TO YOUR VIP INNER CIRCLE
PPS: If this is your first time here then be sure to enter your details below and receive my ‘Daily ‘Killer’ Success Tips’ - you can of course unsubscribe at any time and we will NEVER share your information. Register below.
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16 Fast Ways to Recession Proof Your Business
Posted by: | CommentsThere ARE signs consumer confidence is UP!!!
High Street sales are up 1.5% on last year.
Woopeee sh*t (excuse me)!
That is UNIMPORTANT.
What is IMPORTANT is what YOU are doing in YOUR world to go get a BIG slice of the spend in YOUR area, industry, specialisation.
What it does confirm is what I’ve said all along (I hate being right) - people ARE spending.
And they are spending a LOT.
All ya gotta do is find where the money is changing hands and sit in the middle with something of value and open hands.
To do that you MUST employ as MANY customer/client gathering strategies as you can get your hot little hands on.
NOTE: The fastest way to dramatic business growth even in recession is to do as many things as possible to increase your success. You SHOULD look to improve your performance in ALL these areas:
1. How many new customer/clients you generate.
2. How many times your existing customers/client return.
3. How much they spend on each visit.
4. How many people they refer.
When I talk my new clients and member through this the reaction is often:
“Derrr…Yeah…Of course…tell me something I didn’t know.”
And that’s not a slight - it is seemingly obvious.
What’s not obvious is when you break each are down and look at what’s actually being done - really being done in
each area to make it as effective as possible.
Let’s just look at number 1.
What tools, strategies and techniques do you use to generate new clients?
Here’s a partial list of the ones you should be using, have tested or if not, get using/testing…
- Direct mail
- Joint Ventures
- Telesales
- Yellow Pages
- Magazines
- Newspapers
- Directories
- Pay per click internet advertising
- Search engine marketing
- Blogs
- Press releases
- Articles
- Offline networking
- Online networking
- Speaking
- Books
- Hot lines
- Reports and white papers
- Fax broadcasting
- Voice broadcasting
- Affiliate programs (if your product/service lends itself to such)
- Video marketing
- Viral marketing
- And tons more
Look down that list and tick the ones you use.
I bet it’s not more than a few to a handful?
That’s OK, just realise that by not using the rest you are leaving lots of money on the table.
Sure, some take more time than others and sure some will cost you more to acquire a customer/client than others BUT, IF you do numbers 2, 3 and 4 from the first list well then beating recession, destroying your competition and dominating your market becomes light years easier…
Oh, and it’ll make you a bunch of money in the process.
Happy recession slaying.
Henry Baker.
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