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Archive for recession
A Free Way to Steal Your Competitors Clients in Recession
Posted by: | CommentsGood morning…
It’s 6:01am and I’m sat in our lounge, fresh coffee, 4 of our cats and the TV on with the build up to the F1 Grand Prix Qualifying session on in the background.
There’s been an awful lot of ‘argument’ this week over the technicalities of rear diffusers on some of the Formula One cars.
Some claim a few of the teams are using ‘illegal’ diffusers to give them the extra edge.
However, an investigation has ruled these diffusers are ‘legal’.
What’s really happened is some of the teams have simply developed better cars are the others are ’sick to the stomach’ and their only reaction is to try to make them look like cheats.
Well!
Today I have a sneaky ‘trick’ you can use to STEAL your competitors clients!!
Best of all it’s FREE!
Let me ask you a question…
How many of your competitors (whether that be local, regional or national) have gone bust due to recession or are about to go bust??
Most likely quite a few….
Would you like to steal a big chunk of their old clients??
Here’s how to do it…
1. Identify all your competitors past and present.
2. Draw up a list of all the ones who have gone bust or closed business.
3. Look up their old telephone number.
4. Call BT or whoever and tell them you want a new number and the number is that of your OLD competition…
5. Keep track of your competitors still in business and ‘pounce’ as soon as one goes bust or closes it’s doors…
Not always, but in some cases you’ll be able to get the number.
Now what happens?
Well, all the old clients of the business that’s gone bust will call the old companies number and get you. PLUS, they’ll likely have loads of historical advertising out in the marketplace such as Yellow Pages, flyers etc that will get new people calling on a regular basis.
When you answer he phone simply introduce your company and let them know (in the best way possible) the old company has gone bust BUT, you offer even better products, services etc…
Pretty sneaky huh!
But as I always say… I can’t show you one way to generate 100 new clients (well actually I probably can) but I can show you 100 ways to generate one new client…
Make use of EVERY possible way you can to grow your business…
For endless more ‘Killer’ ways to grow your business be sure to accept your FREE invitation to my Inner Circle - Click Here
Have a great weekend,
Henry.
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10 Simple Ways to Swamp Your Website With Visitors…
Posted by: | CommentsIn this months VIP Inner Circle call I uncovered just how ANY business can:
“Uncover the Hidden Wealth Buried Deep In Their Website”
(VIP members will receive the CD with this months Inner Circle Instalment early next week - if you’re not yet an Inner Circle member, accept your free trial and gifts here - FREE GIFT).
So, whether you are an independent entrepreneur, a ‘traditional’ small business owners, a coach, consultant, author or BIG business there’s a whole lot of information on that recording that few people know. For example:
- The 4 types of websites you MUST use.
- Why the type of website you use means win or bust.
- Why 90% of websites FAIL miserably to generate money.
- Why using Facebook, Twitter and other social networking to build your business is like walking through treacle.
- How to dominate any niche market on the internet so fast it’ll make your eyes water.
- And loads more.
But this isn’t a pitch for that call.
Quite the opposite.
My early days as a marketer were MEAN.
And I mean I was a real stinge bag.
I really didn’t want to tell anybody ANY of my secrets unless they ‘crossed my palm with silver’.
And in fact, there is something to be said for that.
But over the years I have ‘mellowed’.
Whether that’s driven by an aging drop in testosterone or the philosophical change I attribute it to I’ll leave to you to decide.
But it’s good news for you…
Because you’re in the right place to get up to the minute, useful stuff on how to destroy recession and achieve your goals.
And here you go…
“10 Easy Ways to Swamp Your Website With Visitors…”
#1: Articles - write short, informative articles about how YOU and your business can SOLVE people’s problems. The submit them to the top article directories (ezinearticles, articelbase, goarticles and more).
#2: Press releases - YEP! Press releases are great for generating online traffic (and if you know what you’re doing, a LOT of FREE publicity offline too). Submit them to the top press release distribution site (NOTE: you need to find purely online distribution sites like prweb AND others which have a closer relationship with journalists).
#3: BLOGGING - you need a blog! No time to go into depth here - but trust me…
#4: Pay per click advertising - e.g. Google Adwords… To my knowledge there is NO faster way to generate bundles of ready to go, targeted traffic to your site than pay per click. Only downside is it COSTS MONEY. And you MUST know what you’re doing or you WILL waste a LOT of money. I’ve used pay per click to generate millions of visitors to my sites and have never failed yet to earn at least 3 times what I spend. (Join my Inner Circle for my upcoming Adwords Mastery call - Click Here).
#5: Joint Ventures - Overlooked ny most because they THINK they are hard to setup. Yes, you need to know who you are partnering with is trustworthy but they’re easier than you think to make work. The premise is simple. Someone other than you owns a list of customers and prospects in a complementary market to you. You mail an offer to their list and they take a slice of the profits (there are a lot of other ways to cut the deal too)…
#6: Videos - Youtube, Viddler, Google Video and hundreds more video sites are frequented by the people who buy from you… Video marketing is POWERFUL…
#7: Podcasts - This one sounds a little technical. In essence you created an audio track about your topic and publish it to iTunes and more, people find it, listen to it, trust you (if the content is good) and go to your sites…
#8: Social Bookmarking - Like just bookmarking a web page on your browser BUT, millions of other people can see what has been bookmarked and therefore see what is popular… If they see something they are looking for that has been social bookmarked by someone else then they’ll have a peek and often head to your site…
#9: OFFLINE - Ahh! I hear you cry… Well don’t! Offline is an awesome way to drive online traffic. Everything from making sure your website is on your flyers, postcards, business cards, brochures etc to dedicated offline campaigns to generate online traffic.
#10: Social Networking - Ummmm have you got a LONG time? No time to digress here but I’ve yet to find anyone who has made any real money using social networking (other than people selling info on how to make money from social networking). YES, there are applications for social networking which can be useful and yes, it can drive traffic. BUT, by golly it can take a LOT of your time (and there are in my opinion better ways to spend your time).
There’s 10…I’ve got over a hundred more up my sleeve…
Let me ask you a question…
How many of just those 10 do you use?
Look, WHATEVER business you are in, you CAN use the internet to significantly increase demand for what you have, referrals and repeat spend. If those 10 are new to you then come join my Inner Circle and let’s get you making best use of what’s available - Click Here to Accept Your Free Trial and Free Gifts
Dedicated to helping you make easy work of marketing your business,
Henry…
PS: PLEASE POST ANY QUESTIONS AND COMMENT ON HERE RATHER THAN EMAIL ME. IT’S MUCH EASIER — THANKS!
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How to Send Referrals Through the Roof
Posted by: | CommentsAre we finally approaching the bottom of the recession?
Are things going to pick up?
Well, according to the BBC this morning and a Bank of England report, banks are ‘getting ready’ to ‘free up credit’.
What does that mean??
Are there a whole bunch of pin strip suit wearing portly gentlemen with green visor hat wotsits sat at the ‘cages’ to an angry mob of credit which is bursting to escape and unleash another round of ‘Boom and Bust’ on us?
Or is it that those pin stripe wearing portly gents are sat in the smoking lounge of the Polo Club having a last G &T and a Cuban Cigar while they ‘Get Ready’ to free up credit?
Ridiculous…
And of course yesterday it was announced house prices rose in March.
Oh… Well… Woopeee s**t…
Whatever you do, do not start hoping, wishing dreaming for better times - or start thinking they are just around the corner.
Having spent a long time learning the ins and out of economics and the London School of Economics it’s my assertion that ‘NO ONE’ has got any earthly idea what the heck is going to happen.
AND IT DOESN’T MATTER.
All you need to focus on is what YOU can affect (and it ‘aint that bunch of hairy assed credit which has been caged up for the last 18 months).
Anyway, sorry… Little too much tea this morning.
Now back to the important stuff… Stuff which YOU control…
I’m always being asked:
“Henry - what FREE marketing strategies really work?”
Well, first off, FREE isn’t all it’s cracked up to be. Why? Well, anyone can do FREE! if you want real POWER in your market you should be acquiring the MOST expensive customers — the ones NOBOBDY else will dare…
Anyway…
When it comes to FREE, the best marketing strategy, hands down, by far is of course REFERALLS!
Referred customers tend to be easier to sell to, less price resistant, more loyal and more likely to refer others. That makes them well worth going for.
Here’s a 4 step system to help you BOOST your referrals:
1. ASK - As we all know, ‘if you don’t ask, you won’t get’ and that is certainly true for referrals. Most customers are happy to provide referrals if the service has been good. And if it hasn’t, that needs to be fixed anyway. The best time to ask is immediately after a ‘happy’ purchase.
2. Set the Right Expectations - From the moment you acquire a new customer you should make it clear that you rely on referrals to keep your costs and prices down. To facilitate that you will be asking for referral contacts if they are happy with your service.
3. Reward - When you receive a referral make sure you go back the person who made it and give them a gift to thank them e.g. a box of chocolates, something you sell etc. This will both increase that person loyalty to you and make future referrals much more likely.
4. Follow Up - Once you have a new referral make sure you follow up with them quickly. Be sure to mention where you got there name (having asked if that’s OK), and give them something physical to pass on to other people. That may be vouchers, offer cards, sample etc. THIS IS WHERE MOST PEOPLE FAIL.
Pretty simple huh…
The key is to turn your referral program into a SYSTEM and make sure every one of your employees knows how to use the SYSTEM and is using the SYSTEM.
Dedicated to your success,
Henry.
PS: If you’re fed up hoping, wishing and praying for better times…STOP… Instead, just wish for BETTER SKILLS… Here’s a FREE GIFT to BOOST those SKILLS => Click Here
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G20 ‘Bail Out’ - Forget It!
Posted by: | CommentsObama is in town!
I’m an avid Obama fan.
I’ve yet to conclude whether or not he’s any good at real politics, real economics… BUT, simply for what he can do with the power of a speech - I applaud him. I’ve been privy to many of the world’s greatest speakers and young Obama IS one of them.
And he’s here for G20 - a gathering of World Leaders for a cup of coffee, a slice of gingerbread and good old fashioned ‘chin-wag’.
Or at least that’s about as much use as it’ll be to you…
They may be meeting to agree how to confront the worst Global financial crisis since the 1930’s but for business owners looking for a ‘ray of light’ - forget it!
All weather is local — what happens to you in your business, your life, your finances has much more to do with you, what you think about and what you do than it does with what’s happening in the economy.
It’s time to stop sitting, waiting and hoping that Government ‘intervention’ will be the ’saviour’.
Instead, it’s time for new strategies, new focus, new vigour and some good old fashioned British, Irish, Scottish, Welsh, American, Australian (sorry if I haven’t mentioned your country) determination to ‘yank’ us out of recession like a leek from a vegetable patch.
Any business owner with the determination to succeed can learn new skills, make the necessary changes, adapt and in turn both survive, even prosper and make a positive contribution to putting our and the World’s economy back on track.
It’s not that there is a lack of opportunity or even a lack of money.
There are plenty of ways businesses can dramatically increase their effectiveness in acquiring new customers, nurturing customers and developing new, exciting products and services.
Now is the time to being doing more, much more to build world-class customer focused businesses that add real value to our and the World’s economies.
WE cannot sit waiting, hoping for a rescue from the government or a turn of events.
That may never happen.
It’s down to each and every one of us - to make our ‘own luck’.
Dedicated to your success,
Henry.
PS: Talking f making your own luck! If you haven’t yet accepted my FREE GIFT then do so. I’m offering to give you some fast and simple ways to immediately boost your profits. No risk, no strings attached… Hop to it… Grab it here => Click Here
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3 Easy Ways You Can Beat Falling ‘Footfall’
Posted by: | CommentsNow, depending on your type of business and location, you may or may not depend on ‘footfall’ for a large percentage of your business?
And I bet if you are in a local town that your footfall has been falling for about the last year??
Why?
Well…
Figures released by Experian today, show High Street footfall fell by 1.7% last year. Some areas saw falls as high as 7%+. Many local towns are becoming ‘ghost towns’ with empty units and few shoppers.
Businesses that rely soley on ‘footfall’ to generate new clients need to make changes
In good times this is often an adequate way to earn a decent income. But now ‘footfall’ is falling fast, if you want to survive need to use some new strategies.
Here are 3 ways you can take positive action to beat falling ‘footfall’.
- 1. Use Direct Marketing to Attract Affluent Clients - There are plenty of people spending money, plenty of people little affected by recession. By using direct marketing you can target specific affluent demographics with ‘pinpoint’ accuracy and either sell directly to them or use irresistible offers to invite them intoyour business. Direct marketing allows precise measurement of results and thus minimal waste.
- 2. Make More Use of the Internet - While High Street sales are falling, online sales are rising in many categories. ANY business owner can easily use the internet to both sell online (as an additional route to market) and use the internet as part of a coordinated demand generation system for new and old clients.
- 3. Utilise Joint Venture Partnerships - A lot of small business (and large) are feeling the pinch from recession. And while in good times many are happy to ‘keep themselves to themselves’, now is the time to develop partnerships with other local business for mutual gain. For example, you could could approach a local gym and ask to run a marketing campaign to their members. They gym could benefit either through a slice of profits or by a campaign to your clients.
So… While High Street footfall is falling, you really have two simple choices.
Either get very, very busy finding new ways to generate business or ‘roll over’ and ‘give up’.
‘Giving up’ should not be an option…
Dedciated to your success,
Henry.
PS: If you haven’t yet done so, be sure to grab your FREE GIFT.
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What is The Best Response to a Bad Economy?
Posted by: | CommentsThose of you who’ve been around me a while know I spend a lot of time talking about what goes on in the few pounds of fleshy matter sat squarely between your iPod headphones (yes, your brain) and how IT — or better still YOU manifest what happens in your business, your life and happiness through your own thoughts.
Most people find the link between what they think and what happens to them a tenuous, often ’silly’ and in a lot of cases ‘pyscho-babble’ b**lsh*t…
Where you stand on the matter isn’t important.
And nor is whether you agree with me.
But for the next few minutes, ‘let’s agree that you agree with me’.
So…
What is the appropriate and best response to smashed markets, and economies battered so hard they’re nigh on unrecognisable?
A completely understandable, rational response is FEAR, worry, desperation, hiding out and waiting… But, you’ll wait a very, very, very long time before someone shout “Ahoy there!! Come out from under the rock! All is good again!”.
But, if YOU are after SUCCESS then it’s pretty obvious what your response CANNOT be — isn’t it???
Quite simply… What everyone else IS doing!
There is a lot of mileage in solving ‘Mysteries’ - whether it’s Agatha Christie, Morse or Einstein.
But your task of responding to what’s happening in the economy is NO mystery at all…
One of my most admired success coaches is Earl Nightingale (and if you aren’t aware of Earl, which you should be, go get all his books and tapes and absorb them like a sponge). Earl famously said “If you’re can’t decide what to do, look around at what everyone else is doing and do the opposite” (or words to that effect).
And that should be your response. You must NOT do what most are: shrinking; shrinking their thinking, their ambitions, their activities; shrinking the marketplace; shrinking what they offer and deliver.
Rather…You must create BIGGER, better, more exciting, more irresistible reasons for customers to get up off their butts, leave their homes, unlock their wallets and bring them to you, to be willing to spend when their every instinct screams “DON’T”.
You must do MORE, be MORE.
Ok, but what is the answer, or what are the answers to what you should be doing now?
Well, the quality of the answers YOU get entirely depends on the quality of the questions you ask.
This is certainly true of my consulting work with clients; some ask far better questions than others, and get better answers.
There ARE answers - right now - to how you can more effectively attract more affluent customer’s - right now - to prosper while the majority aren’t - right now. Getting to those answers depends on the questions you ask yourself, including those you aks yourself about what you’ve read here…
Dedicated to your success,
Henry.
PS: If you haven’t yet accepted my FREE GIFT then what are you waiting for? Sometimes something comes along that can really make a difference to your life. Just one decision can change everything. Accepting my FREE GIFT could be that decision. I’ll certainly do my best to ensure it is… Click Here to Accept Your FREE GIFT
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“Are You Failing to Attract as Many New
Customers/Clients and Repeat Spend
as You Could?”
Do you really have a system in place that consistently attracts the best, highest paying most loyal customers/clients?
Are you harnessing your immense potential to make your business generate greater revenues?
Wouldn’t your business and life be vastly different, if you knew with absolute certainty how much profit you were going to make each and every month?
Dear Friend,
If you don’t have a simple, predictable plan in pace to generate as many new clients and repeat business as you could, a lot of EASY business could be just passing by the door. And you may not even realise it!
Here’s your opportunity to quickly, easily and simply learn what makes your client’s brain tick. Then you can use this information, to keep them stuck to you like glue!
I’ll unravel an age-old mystery
The mystery is very simple. How can you motivate people to choose you ove your competition? My systems are based on thousands of years of tried and tested methods.
Our brains are hardwired with information, that hasn’t changed in all these centuries.
Imagine being able to use those methods in business. It’s so deceptively simple that you will wonder just how you did without this incredible understanding for so long.
What’s the catch?
People often ask me why I give so much valuable information free on this website. My answer is simple. I’ve learned from some fantastic people, and I could never give back. This is my way of Giving Forward.
Which is why the information in the Free Articles section, and my ‘Killer’ Business Success Secrets eNewsletter, will be extremely comprehensive, but always free.
I have other products and workshops that you may like to buy to increase your knowledge, but the Free Articles will always be FREE.
The purpose of this website
I’ve spent way too many hours on the Internet. And I’m sick of get rich quick schemes, and information that’s mostly fluff.
The reason I set up this website was to make sure you get the best possible information on topics such as client attraction, offline marketing, internet marketing, client retention, advertising, business ideas, etc.
If you’ve been bouncing around the Internet and, like me, you’re tired of outrageous, crappy (yes, crappy) information, your search will end here.
This will be the website that will give you level-headed information.
This is where you’ll find everything you need to know about the wild and wonderful aspects of how to do better in your business. And yes, there’s entertainment. Yes the articles are actually…ahem…funny. 
Don’t think like everyone else - do the opposite
Within this website is a gold mine of power-packed information that allows you to look at your business from a radically different viewpoint. You’ll find the information to be different, controversial yet very useful.
I suggest you explore the various sections of this site, and ONLY THEN, sign up for the ‘Killer’ Business Success Secrets eNewsletter and accept your FREE GIFT. The newsletter is FREE, but it’s not a hastily put-together document. Each newsletter is extremely comprehensive in its detail. You’ll find the information fun to read, simple to implement, and profitable.
Three reasons why you should subscribe
Reason 1: There are no pop ups — that alone should clue you in.
Reason 2: There are loads of testimonials about how my tips have HELPED people LIKE YOU.
Reason 3: Most of my BEST articles are hidden from public viewing. You can’t find the hidden pages on your own. So, without the accepting your FREE GIFT, you miss out on some very valuable information.
The bonus: By entering your details below and requesting full details of my FREE GIFT — you’ll also receive a powerful ebook…FREE!
What’s the free e-book is about
We’re currently knee deep in recession. For many business owners, entrepreneurs, consultants, coaches and authors times are hard.
But there is one opportunity descending on us which can make the next 5, 10, 20 years the most profitable in history for those business owners who take advantage.
This e-book explains the opportunity and how to tap into it…
Finally…
I don’t care how much you think you know about marketing and how to grow your business or how many of the “gurus” you’ve studied with, I have solid, on-the-money advice you probably won’t hear anywhere else - and I follow my own advice to create a businesses that truly are nviable.
Go on, grab yourself a strong coffee, and something to eat. You’re going to be on this site for a long, long time, so you might as well get comfortable. To start your journey enter your details belwo, get your FREE eBook and details of my FREE GIFT.
Or dive into the FREE ARTICLES HERE => FREE ARTICLES
Henry Baker
P.S. You may well find spelling mistakes and other grammatical errors on this site…Sorry… If you think you spot a mistake, please don’t hesitate to email me using the form at the bottom of the page. No mistake is too small to fix. In fact, we even offer a reward of £10 or more (in product) for the best blooper of the month! (Please note: The reward isn’t for every bug. It’s meant for the single best bug of the month, or 12 each year).
Happy hunting!
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We’re Not In Deflation…Yet!
Posted by: | CommentsHa!
When I wrote the below post this morning the news agencies were predicting we’d be in official deflation. They’ve changed their minds…
The good news is we’re not!
Yet…
Not that it actually matters…
But…What I talk about below STILL holds 100% true.
Makes no odds.
You should STILL be looking for the people affected least and LAST by recession.
Make sure you do…
Dedicated to getting the news ‘mostly’ right,
Henry…
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Two Reasons Deflation Is Good News for Small Businesses
Posted by: | CommentsFigures released today are expected to show inflation has turned negative for the first time in 50 years. Millions of public sector workers could see pay freezes as a result. But is it possible for small business owners like you to turn deflation to your advantage?
As you may know (if you’ve been around a while), I’ve LONG argued that in hard times small businesses should stop selling to the ‘masses’ and start targeting the people affected least and last - the affluent.
A key buying criteria for affluent purchasers is price and with the right marketing and delivery, small businesses can significantly raise their prices when selling to the affluent - they can ‘forget’ deflation.
Here are two fascinating new trends among affluent buyers suggesting new sales/messages, strategies way removed from deflation:
1. Excess cash to spend - because the affluent are not investing (unable to find anything they feel good about investing in), so there is a “might as well invest in myself/hobby/passion/my trip I’ve always wanted etc. Because real investing is such a ‘no-win’ gamble” attitude.
2. Reluctance to engage in conspicuous consumption likely to appear frivolous or insensitive to the ’suffering masses’. Much of affluent buying is normally driven by ego, pride, seeking of admiration or even envy, demonstrating superiority, sophistication and wealth that, in these times, the other side of the coin is a heightened fear of and sensitivity to criticism for being profligate. This opens up opportunities to sell premium priced goods and services to them that have a “good sense factor” attached to them, to make buying “feel” responsible as well as indulgent.
For the small business positioned correctly to sell to the affluent i.e. they deliberately go ‘looking’ for them, they use marketing that resonates with them and they sell premium priced products and service they will buy.
This translates to more cash purchases, and higher spend in areas that feel reasonable, responsible and prudent such as health, preventive care and family.
SO!!!
Deflation need not affect YOU IF YOU seek out affluent buyers, higher margins and much, much less competition.
Are you doing that?
Or are you still battling with the same group of customers/clients you’ve always had.
If so, WHY?
You CAN change WHO you attract.
Hop to it!
Dedicated to your success,
Henry.
PS: If you haven’t yet grabbed you FREE GIFT and entered my INNER CIRCLE then hurry, hurry. We are bursting at the seems and I may soon have to remove the offer. Head here to grab your => FREE GIFT
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5 Ways Recession Spells Opportunity for YOU!
Posted by: | CommentsHundreds of small businesses disappeared in 2008, thousands will die this year. The bloodbath will continue. But for the ‘brave’ small business owner, this spells huge opportunity.
The Darwinian principal of ’survival of the fittest’ is always good news for smarter, stronger survivors. And, the onset of recession has accelerated that process amongst small business across the UK.
Here are 5 reasons this spells opportunity for business owners, entrepreneurs, consultants, coaches and authors like YOU:
1. Opportunities for astute, aggressive local businesses who will step up and provide exceptional service are all around. Opportunities for online merchants able to offer expansive selection and great service are huge.
2. This earthquake-change and epic opportunity is mirrored (or soon will be) in virtually every industry, business, profession and sales career.
3. The disappearance of hundreds to possibly thousands of car dealerships and with them thousands of car salesmen provides exciting opportunity for the smart, surviving sales pro to go after all those orphaned customers, step up to solve their service problems, form relationships, build a bulging book of clients.
4. The huge reduction in the population of mortgage brokers, of estate agents is a very good thing for the smart, aggressive ones who remain
5. In business to business, the number of marketers and sales professional in virtually every product or service category actively prospecting, reaching out to new clients, exhibiting at trade shows, making presentations is diminishing by day, as the easily discouraged fade away - so it’s a terrific time to be showing up!
Yes, you may temporarily be side-stepping pools of blood and occasionally getting your shoes sticky with it, having to hold your nose when stepping over rotting corpses, brushing aside cobwebs while walking past empty space after empty space in the shopping centre.
But the magnitude of the opportunity laid out in front of you far eclipses the ugliness.
Supply and demand is tilting in the favour of the surviving business; lots and lots of customers to be had and far fewer competitors going after them…and a better supply of potential employees to choose from, finally giving you the chance of staffing to deliver extraordinary customer experiences, to demand it - there are plenty of replacements waiting.
The question is…
Are YOU grabbing ALL the opportunities in front of you?
Grab your FREE GIFT and let me help you => Click Here
Dedicated to your success,
Henry.
PS: Hope you, your Mum, Gran, Wife, Husband, Sister, Girfirend had a great Mother’s Day!
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