Knee deep in recession and business owners all over the country are still making the same huge mistake.

Let me explain…

When the jewellery store owner becomes a marketer of fine jewellery, the carpet cleaner becomes a marketer of carpet cleaning services, the chiropractor a marketer of chiropractic care, etc., she takes a quantum leap up ability to beat recession and increase her income.

To beat recession, small business owners like you should stop making the mistake of being doers and start being marketers.

Most service business owners, small business owners, self-employed professionals and consultants all view themselves as doers of what they do.

The marketer sees the acquisition, retention and value maximization of the customers as her primary role, with the doing of the service the necessary ‘evil’. Simply, marketers are much more valuable and highly paid than others.

This is very difficult for doers to accept.

When you attend a networking meeting, at least 80% of everybody’s conversation is about doing, not the marketing; in the cocktail lounge, people tell each other what they do… ‘I speak about X, I’m an expert in Y.’ If you ask most businesspeople what they do, they’ll define themselves as a doer of a thing rather than as a marketing of a thing.

This attitude or view of who you are has an enormous impact on how you allocate your time and energy.

The doers of things do those things and get around to marketing if there’s “time left over.”

In recession this is the exact opposite of how time should be allocated.

The smart business owner spends most of her time marketing her products and services, attracting, nurturing and growing clients.

It is infinitely easier to delegate the doing than the marketing.

There are plenty of doers who are terrible at marketing. There are very few good marketers and yet they are the ones with all the business…

Which are you?

Dedicated to your success,

Henry.

PS: If you haven’t yet done so, be sure to grab your FREE GIFT and start implementing ‘Killer’ marketing in your business now. It is THE BEST way to beat recession. Click Here to Grab Your FREE GIFT.

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