Woh…What a week.

Apparently a hands down blockbuster winner for the recession.

Recession 1 - Business 0

Woolworths — woops.

Aston Martin — Ah!

Geez — apocalypse is setting in.

Or is it?

I ran a little laboratory test on myself this week.

If you’ve been around me a while you know I have a passionate objection to watching the news and reading newspapers. But this week I canned that and filled my belly with Sky News, BBC, the FT, Independent and a bunch more.

The effect has been nothing short of extraordinary.

Like sticking an Olympic athlete on diet of cheese burgers and Coke and then asking here to swim a world record 400m medley time — ‘aint gonna happen.

Before I began my news binge I was focused like a laser beam on where I, my businesses and family would be within a year, 2 years, 5 years and beyond.

Last night I was in absolute turmoil.

Fretting, sweating, worrying about our future, our families future, the worlds future and also the recession busting tips and stratgies I help my clients with (I know they work doubt was creaping in).

Plans started to unravel, my laser focus was way off target aiming at thoughts of losing everything, ending up an destitute alcoholic with a beard (a little exagerated).

Ok, what’s the point of this?

You have GOT to FILL your mind with PROSPERITY not poverty.

I’m not advising you not to watch the news or read newspapers — up to you. BUT, I am saying be VERY, VERY careful what you let into your environment — it has a HUGE effect on you.

Constant absorption of negative, recesison filled tales CANNOT help you. However, a constant commitment to associating with positive people, infomation and ideas WILL help you.

And I don’t mean looking in the mirror and chanting “Everything is great”. That will only help IF you have a REASON for everything to be great.

So here’s the key.

Get a reason.

Decide HOW YOU are going to conquer recession and set to work doing it.

If you needs more clients deverop a plan to get them. What’s in the plan?

• - More prospect generating marketing. Identify what’s worked well in the past and do more of it.
• - More referral marketing
• - Identify 100 possible joint venture partners, devise an irresistible offer and contact them all!

If you need a cash boot - put a cash boost plan in place.

• - Identify a need within your current client base.
• - Create something to fill it.
• - Write a bloskbsuter sales letter (or pay me to doi it).
• - Send out the letter.
• - Rake in the cash.

Whatever your challaneges are, there is ALWAYS a way to fix ‘em.

And even if apparently totally insermountable — look for the positive…It WILL be there.

The END.

Well, sort of.

A little different this week I know.

I simply had to share my little experiment.

Chin up.

Henry Baker.

PS: If you’ve only just subscribed to my ramblings, welcome! Hope you enjoy them and they help you.

PPS: If you know anyone else who could benefit from the endless spouting of a marketing genuis who loves to help others grow their businesses then please ask them to subscribe at http://www.recessionslayer.co.uk, forward this mail on or ask them to mail me directly.

PPPS: If you need to add a shot of ‘juice’ into your marketing and want some help — mail me with some specific POSITIVE comments on how my tips have helped you and you’ll get a a free 15 minute consultation worth a whole lot of money. Fair deal?

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